If you didn't already know, TikTok is here to stay and so far we love it. You have two choices if you're just starting on TikTok and want an account to get followers and build a sizable community: the business account and the content creator account. Depending on your goals, you may be able to advance in the social network by creating one of these accounts, each of which is created for a specific objective.

Here, we will explain all you need to know about a TikTok Business account VS. a Creator account in case you are confused about which one is better.

Tiktok Business account VS. Creator Account

Tiktok Business Account

The Tiktok business account is made to let organizations or enterprises communicate with their clients more swiftly and effectively. This kind of account is intended to demonstrate or market a company's image, goals, working environment, and advantages. This makes it possible to approach customers more successfully than with a personal one.

Pros of a Business Account

• More traffic: Free Organic Traffic from 800 million monthly active users is ideal for any business.

• Utilizing an online storefront: The opportunity to establish your TikTok store is another significant benefit, especially for e-commerce businesses. With a TikTok store, you can showcase all of your products directly on the app, making it incredibly simple for customers to make purchases. Social shopping is the next evolution of e-commerce.

• Access to the Business Suite on TikTok: Access to TikTok's Business Suite is one of the main advantages of having a Business account. This gives you access to TikTok advertisements and promoted videos that can help more people find your videos, visit your website, and eventually become followers of your channel.

Cons of a Business Account

• Limited sound library: TikTok gives business accounts access to royalty-free, commercial sound clips rather than the whole audio collection since companies have additional legal hoops to jump through.

Tiktok Creator Account

A person can use the Tiktok creator account to have a creative place to promote their work with advantages over a personal account.

You don't have the same reach with this account when advertising or starting a campaign as you do with the business account. In this instance, the goal is to reach the audience through their tastes rather than through focusing on their requirements.

Pros of a Creator Account

• Access to the entire audio collection: Creators and influencers have the option of using pre-existing sound clips or making their own. You will have complete access to all of the app's audio clips, including trending sound bytes, popular songs, and other audio clips.

• Promote more: Similar to brands and business accounts, creator accounts have access to the "Promote" option so they can increase the visibility of some of their videos, especially sponsored ones.

Cons of a Creator Account

• No websites can be added to profiles: TikTok Business Accounts can add a website link to their bios right away, but creator accounts must first reach 1,000 followers to do so.

Tiktok is the one of the most popular video sharing platforms worldwide specializing in short videos. A large number of individuals and businesses are already using or planning to use Tiktok for promoting themselves and their business. They are interested in getting information on the Tiktok creator tools available, to help them create attractive videos. While Tiktok itself has a large number of tools available to creators, there are some limitations in these tools. Additionally some of these tools are only available for use on desktops, they cannot be used on mobiles. Some of the main creator tools provided by Tiktok are discussed below.

Editing tools

Tiktok itself provides a large number of tools for editing the videos to enhance them. The creator can adjust the clips, removing, or reorganizing clips of the video recorded, or even inserting new clips to the video. The creator can add text to the video, usually intro cards at the beginning which provide an overview of the video. In some cases, subtitles may also be added, especially if the creator wants his videos viewed by people from different countries. Usually the video creator will have a voice over, to narrate the story of the video,and also have voice effects to change how the video will sound. Adding transitions is also another option available to the creator. Often creators are pinning stickers which help in storytelling. Jump cuts are widely used by the video creators to make their video more interesting.

Scheduling

Often creators will want to publish their video at a later date which is appropriate, to get a better response. Tiktok has a scheduling tool available for Tiktok videos. However, the scheduling tool can be only used on desktops. Also the video can be scheduled for publishing on Tiktok only for a maximum period of ten days from the date the video is uploaded. The creator should be aware that it is not possible to edit the video are it has been scheduled for publishing, the video should be deleted and a new video can be uploaded. If the creator wishes to publish from a mobile or on a later date, he should use other tools.

Analytics

Tiktok also provides detailed analytics to creators so that they can find out how popular their videos are. The main analytics information provided is the number of video views, profile views, follower growth. For each video, detailed information like the number of likes, comments, views, shares is available. This information is available for different periods of time ranging from 7 days to a maximum of 60 days, or a custom period of up to 60 days. This analytics information can help the creator analyze the video trends, and help in deciding the themes for videos in future.

Are you an avid Tiktok user? Then you might have noticed the newest trend that is rocking the Tiktok world. This video platform has recently launched its new effect or multi-media green screen which is a very useful tool for video creators that they can use as background to their videos.

It has become popular since its launch which is why the #aigreenscreen hashtag has garnered around 7 million views.

You may have wondered why they are gaining popularity these days and how can you use this feature to enhance your videos. This article will briefly give you a hint on what's this AI green screen going rounds in Tiktok, how it is different from other text-to-image generators, and how to use it.

AI Text to Image Generator

Tiktok AI text to image generator is an in-app filter AI system where the users can simply type a word to prompt the software to generate an image. The image generated can be used as a video background which adds a fun element to Tiktok's video creation. Though the feature is very basic yet, rendering only abstract and strange images, it is great enough to be used as an accurate filter.

What adds excitement to this new feature is its capability to generate unique artwork from your name. Just type your name in the text field and it will create a personalized green screen that can be utilized as a background to your video.

Similar to Tiktok AI Text to Image

This AI image generator is very similar to its predecessors like Meta's Make-A-scene, Google's Imagen, and OpenAI's DALL-E, only that it is an in-app application. This means users can use this feature even while on the go because it uses an AI greenscreen that can be accessed using the short-form video app's camera screen.

However, the result of this Tiktok's AI system is very basic compared to its competitors which are considered state-of-the-art text-to-image models. As mentioned above, it can only generate abstract and swirling images compared to the photorealistic image and complex illustrations produced by other text-to-image generators. Some limitations include requests for nudity and violent-themed images which results in abstract swirls images.

These limitations were meant for a purpose. The first reason includes matters of expense on the part of the company. The more advanced the model, the greater computing power it requires thus incurring more expense and intensive resources to be implemented by the company. Also, the billions of users of Tiktok that will be granted access to produce photorealistic images will soon result in some issues or troubles.

How to Use Tiktok Filter

How to use this filter is quite easy, it is just the same as how you do it with other effects in the app. Here's the step-by-step process:

1. Simply open the app and tap the plus icon to start creating your video.

2. Next, tap the effects located at the left of the camera button at the bottom of the screen.

3. Tap the search icon and input "AI greenscreen" in the search bar.

4. In the lists of results, look for the purple icon with the letters AI inside the box

5. Put your name in the text box under "enter a few words" then tap the create button under it.

6. The app will load customized and unique images for you.

7. Tap "create another" to continue exploring the feature

Bytedance, one of the largest Chinese tech and internet companies announced that it will start designing its own semiconductors, also called chips, soon. In addition to owning the popular video app Tiktok, Bytedance owns a large number of popular information, entertainment and gaming apps. The company claims that the chips designed will be used by Bytedance for its own applications only and will not be sold to other companies. This announcement is in keeping with the Chinese government policy of encouraging Chinese tech companies to design their own chips so that China becomes self sufficient in this critical technology.

SMIC Lags Behind

At present the largest semiconductor company in China, Semiconductor Manufacturing international corporation (SMIC) is still lagging behind the world leaders in semiconductor technology like Intel (USA), Samsung , SK Hynix (Korea) and TSMC (Taiwan). Since semiconductors are being used extensively for a large number of applications ranging from home appliances, home automation, vehicles to smartphones, desktops, and servers, design and manufacturing of semiconductors has been a critical technology for countries. The Chinese government has invested a large amount in developing the local semiconductor industry since the country is many years behind the world leaders .

China Self Sufficiency Plan

China is encouraging Chinese tech companies to develop their own semiconductors or chips to become self sufficient and also for national security reasons. The Chinese search engine Baidu has designed a Kunlun chip, while the top Chinese eCommerce company Alibaba has developed the Yitian 710 chip for its own use. The Alibaba chip uses the latest chip design technique, the 5 nanometre process and uses the architecture from Arm, a British semiconductor firm. Oppo, the Chinese smartphone manufacturer is also developing its own chip for its smartphones, using a 3 nanometre process.The Kirin processors developed by another large Chinese tech company Huawei helped it become one of the largest smartphone manufacturers in the world.

Bytedance Careers

Bytedance which is headquartered in Beijing has advertised the vacancies related to semiconductor design on its website, confirming that it recruiting engineers specializing in chip design. At present, the company is purchasing chips from other companies and then customizing them for their own requirement. Bytedance claims that it is not able to find suppliers for certain kinds of chips it requires. If Bytedance develops its own chips, they can be directly used for the applications no additional programming will be required. However, at present, Bytedance like other Chinese companies will then have to outsource the manufacturing of the chips to other companies which specialize in semiconductor manufacturing.

Installing the Tiktok Pixel on your website is required to take your Tiktok advertising to the next level. This HTML code allows you to track what visitors do once they click on your ad on your website or app. You can even create bespoke audiences based on the pages they visit or the activities they do and use Tiktok to better target users in the future.

Installing Tiktok Pixel on your website will allow you to observe how visitors engage with your site after watching or clicking on your advertisement. Most importantly, you can see whether or not someone performs an action, such as making a purchase, completing a contact form, or engaging with content.

With TikTok Pixel, you can concentrate your ad campaigns on people who appear to be most inclined to do a certain action on your website. Conversions, traffic, and engagement can all be optimized.

Tiktok Pixel put on your website allows you to generate unique audiences or lookalike audiences depending on their activity on your website. These groups of people can be utilized for remarketing.

How to create a Tiktok pixel?

As Tiktok continues to grow in popularity, more and more businesses are looking to jump on the platform. And one of the best ways to do that is by creating a Tiktok pixel.

A Tiktok pixel is a short, transparent image that you can overlay on your videos. When someone scans the pixel with their phone, they'll be taken to your website or landing page.

Creating a Tiktok pixel is easy and only takes a few minutes. Here's everything you need to know!

What is a pixel used for?

A pixel is a small piece of code that can be placed on your website or blog. When someone visits your site, the pixel will send information about their visit to Facebook. This information can be used to track conversions, optimize ads, and create targeted audiences for future ads.

Steps to install a Pixel

1. Log in to your Tiktok account and go to the "Settings" page.

2. Click "Manage pixels" in the "Advanced Settings" section after scrolling down.

3. Click on the "Create new pixel" button.

4. Enter a name for your pixel and select the "Create" button.

5. Copy the pixel code that is generated and paste it into the code of your website. Make sure to place it between the tags of your website's code.

6. Save your changes to the website code and you're done! Your Tiktok pixel is now installed and tracking data for your website.

Business owners and marketers are noticing the power of TikTok for both brand awareness and sales conversion. With over 250+ million users on the platform, it has become one of the fastest growing platforms in the world.

Tiktok Partner Ecosystem

TikTok is extending its partner ecosystem to allow businesses to manage their presence on the platform with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others. They will be able to create lists of community managers and assign them to specific TikTok communities by channel or topic.

TikTok, the world’s largest community for short-form video, today announced a new way for marketers to reach bright, aware and engaged audiences in its ecosystem. With the launch of an Account Management program and TikTok’s Marketing Partner Program — which include unique capabilities such as data-driven social media ad creative and optimization — marketers can connect with people on TikTok in a powerful new way.

Account Management

With Account Management, you can now connect your accounts from all of the social media management tools you love in one place. Just sign in with your credentials and start managing in seconds. You can now manage your TikTok account from multiple platforms. You will be able to post videos, engage with your followers, filter users and keywords, and more – all from the comfort of your favorite social media management tool.

Tiktok has become one of the most popular video streaming platforms worldwide with a large number of users. Tiktok Live allowed the Tiktok fans to watch and interact with their fans in real time. Now like rival video streaming platforms, Twitch and Youtube, Tiktok is launching TikTok LIVE creator subscriptions in May 2022 which allows the Tiktok creators to charge their top fans a monthly subscription for greater access. Many of the popular Tiktok creators have receive invitations to participate in the beta version of Tiktok creations, which will be live from 26 May 2022.

Benefits of TikTok LIVE creator subscriptions

Tiktok has a large number of creators creating video content on various topics, like beauty tutorials, music, dance, cooking, gaming. These creators are spending a lot of time and money creating the video content, live streaming it. Earlier the creators were only compensated by the tips, gifts they received from fans, some advertising revenues and brand endorsement deals due to which their income was less. Hence like Twitch where fans can purchase subscriptions, now Tiktok creators can offer their top fans a subscription option for greater interaction and visibility while live streaming.

Subscription Features

The features of Tiktok subscriptions are being tested at present to get feedback from the subscribers and the content creators. One of the main advantages for subscribers is that they are able to live chat and comment on the content which is being streamed. The content creator can choose to allow everyone to watch the video streaming, but only the subscribers can interact with the content creator using the comment or chat feature for a closer relationship, helping the creator under his fans better. The creator can have exclusive question and answer sessions with fans. Additionally the subscribers will have a subscriber badge listed next to their profile name, and they will be upgraded over time.

The subscribers will get access to exclusive emotes which are custom designed by the creators, which they use during the live sessions to make them more interesting and interactive. Creators have indicated that the subscribers can control the cameras which the creators are using for live streaming to get the view they want. The creators are also able to personalize their room being streamed for each subscriber. Thus the subscription feature allows fans to thank the creators for their creativity, time and effort they spend for content creation.

Foursquare was launched in 2009 as a local search and discovery mobile app, based on a user’s browsing history, the app makes recommendations for places to go near their current location. This technology was made possible by smartphones’ use of GPS, providing greater personalization for marketing. In 2014 Foursquare launched a new feature of social networking, allowing users to interact with friends using the heck-in’ feature and share their location by selecting a venue nearby.

Social media platforms have provided a new form of advertising, opening up the opportunity for businesses to market their products more directly. Writing an effective advertisement is one thing, but knowing what its impact is and whether the advert reaches its desired target audience is another. Foursquare’s partnership with TikTok aims to address this issue, combining Foursquare’s location data to TikTok’s advertising, providing metrics for businesses to see how effective their campaigns are.

Advertising Options

Mostly used by young adults with almost half of users aged between 18 and 24, TikTok has a huge market reach of over 1 billion users and offers the following advertising options:

· In-feed ads: created using the TikTok manager interface

· Image ads that run of TikTok’s news feeds

· Video ads: full-screen videos that are 5-60 seconds long

· Spark ads: boosting organic content from either the company’s or other users’ account

· Pangle ads: utilizing the Audience Network

· Carousel ads: up to 10 images with their own captions that run through TikTok’s news feed app

· Branded hashtags: campaigns that promote interactions, typically a 3–6-day campaign

With so many forms of advertising available, choosing which method –or methods– to employ is a huge challenge to businesses, even if they can identify TikTok as the best platform to market their products or services. Needless to say, the motivation for advertising is to make people purchase their products. Although sales figures provide useful indicators by correlating sales to the timing of campaigns, Foursquare seeks to go further than that.

Foursquare Measurement Product

Foursquare Attribution is Foursquare’s measurement product, which is being integrated with TikTok in the US and Canada. The new technique seeks to provide data on how effective advertisements are at drawing people into stores, focusing on metrics for businesses with physical locations. The hope is that data analysis will provide critical answers to advertisers, namely:

· The number of incremental visitors TikTok drives to a store

· How much needs to be spent advertising on TikTok to get one more customer to the store

· Which audiences are the most valuable to the business

Effect House TikTok Ins and Outs

TikTok is the beloved social networking platform that has just unveiled a brand new feature by the name of "Effect House." Effect House, in a nutshell, is an AR (augmented reality) development device. It gives creators the power to put together AR effects. The aim behind this is to empower users who want to take full advantage of AR during TikTok use. Effect House at this moment in time is in beta mode. It's testing exclusively in several parts of the planet. Some testing is actually taking place in the United States.

People who use Facebook and other apps are often familiar with app filters and how they operate. These filters in many cases place stickers on top of peoples' faces. They just as frequently introduce cartoon elements to images. They utilize AR any time this happens. Effect House strives to motivate developers who are part of the AR realm to register. The platform wants to be able to give this thrilling technology to the individuals who use TikTok day in and day out.

Facebook isn't the only different platform that presents people with options that are reminiscent of Effect House. Snapchat is another example of a platform that does the same exact thing. Facebook's Spark AR was established a little while back.

Effect House's Aim

Effect House's primary aim is to assist people who want to convey things with the use of features that are simultaneously effective, vivid and strong. The device possesses built-in components that can greatly aid users. The platform gives users the ease of tracking that's updated, first and foremost. It gives them the luxury of comprehensive interactions all the same. These features give users the opportunity to test things. They at the same time give them the chance to put together, share and handle their existing TikTok effects.

Effect House works tirelessly to simplify things for its users. It strives to give them the ability to hone their talents. It can come in handy for people who have been zeroing in on AR components for a long while. It can come in just as handy for people who are total newbies to the "game." Effect House gives users access to exhaustive video tutorials, instructions and even templates. These things all pave the way for effects creation that's functional and dependable.

TikTok has recently announced that it has drastically expanded the maximum length on videos its users can upload to 10 minutes. This is a massive increase from the increase to three-minute videos it introduced last July. Before this the maximum time for videos was only a measly 60 seconds.

TikTok’s spectacular rise to popularity was heavily motivated by the platforms apparent never-ending stream of short and snappy videos, which caught the attention of users. However, TikTok have been trialing extended video lengths for quite some time, believing it will help bring in an older audience and allow its creators more time to produce top quality content.

In response to TikTok’s rise, many of its competitors actually sought to reduce their maximum video time to match the much shorter TikTok video length. However, now TikTok is taking the opposite route and expanding its maximum video length. So how does TikTok video length compare to its competitors?

YouTube

YouTube videos tend to be longer in length than TikTok videos. The maximum video length a user can upload depends on whether the user is verified or not. If the user’s YouTube account is verified they can upload a video which is up to 12 hours long. If the account is not verified then they are limited to 15 minute video length. Therefore, verified accounts have much longer video lengths on YouTube compared to the TikTok video length of 10 minutes.

YouTube Shorts

YouTube Shorts was launched in September 2020, reportedly as a response to TikTok’s shorter videos. YouTube shorts can be up to 60 seconds long, which is very short in comparison to the new TikTok video length of 10 minutes.

Instagram Reels

Instagram Reels, which was also launched in 2020, have a maximum length of 60 seconds, which was also the original maximum TikTok video length.