The cellphone has grown to be an indispensible part of our everyday life. It is hard to imagine going to the office without your trusted mobile phone inside your pocket. Cellphones are great for keeping the lines of communication between you and your business clients but its application has outgrown its humble beginnings as mere tool for communication to an invaluable partner in business transactions.

With the prevalence of internet searching and online mapping for businesses, the future of yellow book seems weak. On the other hand, there are steps that the publishers can take to maintain clients and generate revenue from the printed address books.

The obvious option is for the yellow pages publishers to develop online versions, if not fully go digital. Most have already gone down this path, with excellent mobile applications for searching for local addresses and contacts. The only disadvantage of this option is that the income generated from the online pages is considerably less than what could be earned from traditional printed versions.

Customer Relationship Management is a way to manage a company’s interactions with its customers, consumers and clients. The objective of CRM is to bring together all possible customer information from a range of sources, giving an accurate, real time account of any given customer. CRM allows a company to make more informed decisions on their business, whilst also increasing levels of customer satisfaction and loyalty. CRM enables businesses to customize marketing messages to larger target audiences on the basis of the customer's expected response and the customer's value to the firm. By following the CRM model, firms can reduce overall marketing costs, increase customer response rates, and, probably most importantly, increase overall customer and firm profitability.

Google has announced that they plan to hire more than 6,000 new employees in 2011. This hiring boom comes at an excellent time as many tech companies are cutting back on their employee base. Working for Google is more than just a normal tech job, though. Google is well known for its unusual work spaces and great benefits for employees. Break rooms are equipped with foosball tables and many employees enjoy free services like laundry and on-site fitness centers. Google is determined to provide creative employees with all of the resources they need to think outside the box and produce unique products that will continue to change the tech world.

With the New Year just around the corner, you may be looking to make a big change in your life. Changing the car you drive may be just what you are looking for. Nowadays, cars play a far greater role than just taking us from one place to another. They reflect a person’s character. Your reputation can depend on the car you drive. Manufactures are giving great deals on the best new cars for 2011. You must go to the showroom and check these cars out, as they are either redesigned or completely brand new. Here are some of the best new cars for 2011:

Once again, Apple Chief Executive Steve Jobs is taking medical leave for the third time since 2004 and once again, the company's stock price is unsteady as Jobs refuses to be forthcoming about the details of his condition.  It is probably connected to the rare form of cancer called a pancreatic islet cell neuroendocrine tumor that Jobs has suffered from previously.  Jobs had such a tumor removed in 2004 and said afterwards all the cancer was gone, and he did not require chemotherapy or radiation treatment.

What is it? 

Cloud computing is the progression of several  technologies that together have vastly altered the landscape of typical medium and large organizational infrastructure, in much a similar way the www (World Wide Web) altered the way we communicate, do business and so many more aspects of day to day life, in so little time yet more than a decade ago. The clouds is essentially built upon the initial technologies and under pinning technologies behind the WWW, and have simply been made accessible publicly, the theory has been put into practice through the amalgamation of converged technologies.

Though many have predicted a paperless future void of magazines and newspapers, this is certainly not the case.  You can still expect a thick issue of Vogue every September and print is far from dead.  Print advertising will continue to serve advertisers with its prestige and print will continue to thrive.  That said, the print advertising landscape is certainly changing.

While the FTC continues to hold hearings on the ability of carriers to manipulate web traffic, a wider struggle for an open Internet continues to be played out in corporate offices. Search Engine Journal rep orts that Apple is the latest tech giant to jump into the ongoing ethical debate over Wikileaks, pulling iPhone apps designed for the controversial whistle-blower’s site off the digital shelves of its Apps Store.

The popularity of the Internet is starting to hit brick and mortar businesses right where it hurts, their sales volume. As consumers enjoy browsing online stores in the convenience of their own homes and having their goods delivered to their door, offline businesses are beginning to realize they must create an online presence or get left behind. The advantages of e-commerce are many and varied, not the least of which is reduced costs. Venturing into the world of e-commerce is not something any business should rush headlong into. Before your business ploughs ahead with a virtual store, consider the following points to help you get set-up right the first time.