Facebook And Waze Talks Fall Apart
So far, all the talk of Waze, a free GPS navigation/traffic application, being acquired by Facebook, Google, or Apple has been premature. The most recent talks between Facebook and Waze just fell through, though many thought the two companies were made for each other. Speculation is running rampant about the reasons the acquisition fell through, but the actual circumstances are not clear. Still, the Facebook/Waze connection made sense, and Facebook investors are undoubtedly disappointed.
The Waze application is a locally based one that helps members of specific communities shorten their morning commute by receiving the latest in road conditions, traffic flow, and even police presence. Users pool their information about local conditions, which results in a more complete and helpful picture of traffic in real time. Ads for services also show users where the cheapest gas is located and where their morning coffee is on sale.