Social Media Outposts (Photo credit: the tartanpodcast)

When you use social media as a resource for link building, you are reaching out to a large amount of people all at once. Not only are your chances of gaining traffic and/or revenue greater, but this is also an opportunity to interact with potential and current fans on a personal level. This is great to do because then your link building efforts are almost unnoticeable, and it becomes natural to your fans to click on your links. Learning how to properly use social media in order to build links is vital to your site's existence in the vast World Wide Web.

Understand What Link Building Really Is

Too many people think that link building is simply putting a link in many different places on the Internet and just hoping that in some way, shape or form, that link will bring incredible amounts of traffic sooner or later. Yikes! That sounds like a lot of work with little return. The true meaning of link building is convincing a person you do not know that you have something truly amazing to offer because in the end, you want your link building efforts to benefit you. For link building to be extremely effective, you'll need to tailor every aspect of it to please your audience and business goals.

Get to Know Your Fans Because It Pays Off

By doing this, you can adjust your link building strategies and increase traffic to your site or blog. When you are able to connect with your fans on a personal level, your advice, posts, tweets, etc., will be taken seriously and most often, clicked on, thus increasing page views and possibly the revenue on your site or blog. If you don't have the time to get to know your fans, then make the time because this is a must-do if you want your link building efforts to go anywhere. You don't want to waste your time in anyway because time is a valuable commodity with websites and blogs.

Don't Think of It as a Chore

Your fans will notice when you are offering a real piece of advice versus a post that is just a sales ad with a link inserted into it. That will turn off your current fans, and future fans will steer clear of your social media profile, so they don't get spammed with useless information. Link building is a skill that you will master, but it takes time and a lot of practice. Just start experimenting with different words, links, etc., to see what works and what doesn't. Remember to have fun with it all and don't treat it as a chore so that it continually stays fresh and exciting.

You probably realize by now just how easy it is to use social media as a link building platform. All it really is remembering the basics and just to be real at all times because your fans will instantly know when you are being fake and are just wanting to build traffic. School yourself on what link building really is and create several strategies to see what truly works for you and your site or blog.

This guest post was written by Brian. He loves writing posts related to link building, social media and how to promote websites on the internet. A good post that was earlier seen only by a handful of visitors and RSS subscribers can easily go viral with social networks and generate many more links than a post that's not promoted on social networks.