Chitika Does Research on iPhone Users
Chitika is a popular online advertising network which just today released an advertising report on mobile vs online internet usage. What they found after analyzing close to 100 million ad click throws is that mobile users are less like by about 50% to visit an advertisement than individuals surfer the net on a personal computer or laptop.
One of the reasons for this difference in advertising interest may be the nature of the use of mobile devices. Smart phones are often used for doing quick searches while other forms of Internet usage encourage browsing and shopping. Another interesting point is the iPhone users are the least likely to click on ads. You can see the complete report here.