IS Magazine Blog

All Posts Term: online video
2 post(s) found

Watch Your Company Grow with Online Video

LAS VEGAS - JANUARY 09:  Canon's Vixia HF S10 ...

Image by Getty Images via @daylife

Let’s face it: the average web user’s attention span is pretty short, and Google knows it. For this reason, the importance of diverse content in achieving higher search engine rankings and increased sales cannot be overestimated. In recent years, Google has revised its search engine ranking algorithm several times, each time with an effect on the sales prospects of commercial sites. To take advantage of these changes and provide the best possible chance of success, web designers and business owners must incorporate diverse media types in their overall marketing strategies. Video content is especially important for these websites, since it not only offers the full audiovisual experience for the target audience, but can be viewed on a wide array of devices, including desktop computers, laptops, tablets and mobile phones.

Online Video Consumption Growth Report Card For 2010

online video
Online video viewing has shown a tremendous surge in popularity and growth in 2010 versus 2009.

In December of 2010 there were almost 90 million unique viewers of on line videos per day. That is up almost a third from December of 2009. Viewing sessions increase almost fourteen percent in the same time frame. Online video watchers viewed fourteen more videos in December 2010 than they did in December 2009 spending almost twelve percent more time watching online video.

FaceBook