Social Media Outposts (Photo credit: the tartanpodcast)

When you use social media as a resource for link building, you are reaching out to a large amount of people all at once. Not only are your chances of gaining traffic and/or revenue greater, but this is also an opportunity to interact with potential and current fans on a personal level. This is great to do because then your link building efforts are almost unnoticeable, and it becomes natural to your fans to click on your links. Learning how to properly use social media in order to build links is vital to your site's existence in the vast World Wide Web.