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Internet Today

Filter Bubble DuckDuckGo

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Filter Bubble DuckDuckGo

You are living in a technology filter bubble according to the search engine DuckDuckGo and  a recent presentation by Eli Pariser. Because of such technologies as personalization and localization, you see in search results things that you have previously found useful and interesting, effectively filtering out other points of view and opinions. Google provides ways for you to get around personalization and localization but the methods are not simple and must be implemented each time you search.

Internet Today

DuckDuckGo and Its Crusade Against the Filter Bubble

Image representing Duck Duck Go as depicted in...

Image via CrunchBase

Pretty much every website you go to tries to provide you with a customizable experience. Amazon suggests other items you may be interested in – based somewhat on what others buy but also on what you’ve bought, what sites you’ve visited, any cookies your browser may have, etc.

Facebook takes into consideration which links you click on and which posts you like, and then displays more updates from those friends and fewer updates from other friends. This may be good or bad, depending on whether you want to stay in touch with everyone or you want to just see what you care about most. (Compare this to Twitter, which may suggest users, but leaves it up to you to manage your actual feed.)

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