IS Magazine Blog

Software Sensations

Top 5 features of an effective CRM

SAN FRANCISCO - MARCH 03:  San Francisco Mayor...

Image by Getty Images via @daylife

Want to develop strong relation with your customers? Looking forward for best Customer Relationship Management tool? Then you need to perform groundwork on features of the CRM, so that you can get the right one for your business.

Customers are the pillars of every organization. For growth in any business customer satisfaction is very much necessary. This CRM helps you know about the requirement of the customer, so that you can provide service as per that.  It helps you in increasing the profit by strengthening customer loyalty. You need to understand the purchasing habits of customer, and then provide them with offers that help them.

Various tools involved in the CRM help you in taking apt decisions that boost up your sales. It even helps in getting touch with new customers, retaining current customers and getting back the customers who left to other competitors. So get the best Customer Relationship Management tool with best features for your organization.

Sales Automation

Sales play a prominent role in the development of your business. This CRM provides you features like order management, forecast of sales, managing business contacts, generating sales quotes, managing accounts and follow up of sales. These features help you in boosting your sales, resulting in a positive change in growth curve of your business.

Service to Customer

Customer service matters a lot in growth of your business.  Apart from increasing your customer base, it is equally important, or even more necessary to provide excellent service. You need to instantly respond to customer queries to make them content. Since, it is very much important to retain long term relationship with the customer.

Campaign Management

It isn’t an easy task to update individual customer with modifications in the business. Campaign Management is a feature that helps you in boosting sales, just by conducting campaigns. You can do it through campaigns like buy one get one free offer or discount offers. You can even do it through mass mailing.

Record Management

If you maintain clear record of the inventory, you can take accurate decisions contributing to business growth. Proper record of product catalog, vendor management, purchase order, sales order and invoices means a lot in your decision making. Thus record management is a key feature of CRM.

Program Management

Time management is the next important feature of CRM. You can corner the market depending on how well you manage time.  In today’s world, you need to be right on time, to retain your customers. Maintaining a schedule manager would help you in keeping track of all your appointments. Remember time once lost cannot be regained!

In addition to these, security management, product customization, extensibility and hosting also come under the key features of a CRM. Apart from these, there are even many features in CRM that contribute to growth of your organization.

So wait no more! Select the best Customer Relation Management system and place your business on the top with N number of customers.


George Peterson works for one of the leading vendors of online CRM systems in Europe - WebCRM. You can check out his other posts at popular blogs such as RINF.