Alright, let’s talk about Google’s shiny new toy: the Google AI Ultra subscription, which hit the scene in May 2025 with a jaw-dropping $249.99/month price tag. That’s a lot of cash, right? It’s being pitched as the ultimate AI playground for creatives, coders, and big thinkers who want to tap into Google’s most powerful AI tools. But is it really worth shelling out that kind of money? Let’s break it down in a way that feels less like a tech manual and more like a chat over coffee.

What’s the Deal with Gemini AI Ultra?

Picture this: Google’s like, “Hey, you loved our Gemini chatbot? Well, hold onto your hat because we’re cranking it up to 11 with AI Ultra.” This is their premium, VIP-level subscription, announced at Google I/O 2025, aimed at folks who need serious AI muscle—think filmmakers, developers, or researchers who eat complex tasks for breakfast. For $250 a month, you’re getting the keys to Google’s most advanced AI models, plus some extra goodies like YouTube Premium and a massive 30TB of cloud storage. It’s like Google’s saying, “Go big or go home.”

It builds on their more budget-friendly Google AI Pro plan (just $19.99/month), but with way higher usage limits and exclusive features that aren’t available anywhere else. So, what’s in the box?

What You Get with AI Ultra

Here’s the lowdown on what this pricey plan brings to the table:

1. Gemini 2.5 Pro with Deep Think Mode

This is the souped-up version of Google’s Gemini app, running on the Gemini 2.5 Pro model. It’s a beast at tackling tough stuff like coding, math, or research questions. The real kicker? The upcoming Deep Think mode, exclusive to Ultra users, which basically lets the AI “think harder” by weighing different angles before spitting out an answer. If you’re debugging code or writing a thesis, this could be your new best friend.

2. Veo 3 for Video Magic

Ever wanted to whip up a Hollywood-worthy video from a simple text prompt? Veo 3 is Google’s latest video generation tool, and Ultra subscribers get the VIP pass—think 1080p videos, advanced camera controls, and higher usage limits. Whether you’re a YouTuber or a filmmaker, this could save you hours of production time.

3. Flow: Your AI Filmmaking Buddy

Flow is like having a creative director in your pocket. It uses Google’s AI smarts (Veo, Imagen, and Gemini) to help you craft cinematic scenes or full-on video narratives. Ultra users get the most advanced controls and higher limits, making it perfect for pros who want to turn ideas into polished visuals fast.

4. Whisk: Brainstorming on Steroids

Whisk is Google’s tool for sparking creativity. It churns out text, images, and even short video clips (thanks to Whisk Animate and Veo 2). Ultra subscribers get the most out of it, which is great for marketers or anyone needing quick, eye-catching content for social media or pitches.

5. NotebookLM: Your Research Sidekick

If you’re drowning in research papers or massive datasets, NotebookLM is a lifesaver. It can chew through up to 1,500 pages of text, spit out summaries, and even create audio overviews. Ultra users get the beefiest version with higher limits, so it’s a game-changer for students, researchers, or anyone digging through mountains of info.

6. Gemini in Your Everyday Apps

Imagine having an AI assistant baked into Gmail, Google Docs, Vids, and Chrome. Ultra subscribers get priority access to features like drafting emails, summarizing web pages, or creating narrated presentations. It’s like having a super-smart intern who never sleeps.

7. Project Mariner: The Future of AI Agents

This one’s still in the “cool prototype” phase, but Project Mariner is an AI that can juggle up to 10 tasks at once—think booking flights, researching online, or automating workflows. Ultra users get early access via the Gemini API, which is a big deal for developers or businesses looking to streamline operations.

8. Sweet Extras

On top of the AI awesomeness, you get:

• YouTube Premium (ad-free YouTube and Music, worth $13.99/month).

• 30TB of cloud storage for Google Photos, Drive, and Gmail—perfect if you’re hoarding videos, photos, or massive datasets.

How Much Does It Cost, and Where Can You Get It?

Here’s the part that might make you wince: $249.99/month. Ouch. But Google’s throwing in a 50% discount for the first three months ($124.99/month), which softens the blow a bit. Right now, it’s only available in the U.S., though Google says it’ll roll out to over 70 countries soon. Compare that to the Google AI Pro plan at $19.99/month, which gives you a lot of the same tools (like Flow and Gemini in Chrome) but with fewer bells and whistles. For context, OpenAI’s ChatGPT Pro is $200/month, but it doesn’t come with extras like cloud storage or YouTube Premium.

Who’s This For, Anyway?

This plan isn’t for everyone (unless you’re casually dropping $250 on subscriptions like it’s pocket change). It’s built for:

• Content creators who need pro-level video tools like Veo 3 and Flow to churn out stunning visuals.

• Developers and researchers who want Deep Think and NotebookLM to tackle complex projects.

• Business pros who live in Google’s ecosystem and want AI to supercharge their workflows.

• Google diehards who’ll actually use that 30TB of storage or love ad-free YouTube.

If you’re just dabbling with AI or only need it for simple tasks, the free Gemini chatbot or the $19.99/month AI Pro plan will probably do the trick.

Is It Worth the Price?

Okay, let’s be real—$250 a month is steep. So, is it worth it? Here’s the good and the not-so-good:

Why It’s Awesome

• You’re getting top-tier AI tools that can save you serious time, whether you’re making videos, coding, or researching.

• The YouTube Premium and 30TB storage are nice bonuses, especially if you’re already a Google fan.

• That 50% discount for the first three months makes it easier to test the waters.

• Early access to stuff like Project Mariner and Deep Think puts you ahead of the curve.

Why You Might Hesitate

• $250/month is a lot, especially when Google AI Pro or even ChatGPT Pro ($200/month) might cover your needs.

• Some features, like Deep Think, aren’t fully rolled out yet, so you’re betting on future updates.

• It’s U.S.-only for now, which is a bummer if you’re elsewhere.

If you’re a filmmaker, developer, or researcher who’ll use these tools daily, the price might actually make sense—it could save you hours and deliver results you can’t get elsewhere. But if you’re just curious or don’t need the heavy-duty features, the cheaper plans are probably enough.

How to Jump In

Ready to give it a whirl? Here’s how:

1. Head to gemini.google.com or open the Gemini app on your phone.

2. Go to Settings > View Subscriptions > Get Google AI Ultra.

3. Pick your payment method and you’re good to go.

Make sure your app’s up to date (Android: Google App 16.18 or higher; iOS: Gemini App 1.2025.187003 or higher). Oh, and you’ll need a personal Google Account—work accounts don’t cut it.

The Big Picture

Google’s AI Ultra is part of a bigger wave of premium AI subscriptions, with OpenAI and others charging top dollar for their fanciest models. I checked out some chatter on X, and folks are split—some say it’s a steal for pros who’d spend way more on traditional tools, while others think $250 is just too much for what’s essentially a souped-up chatbot. It’s clear Google’s aiming for the pros who need AI to do heavy lifting, but the price tag might scare off anyone who’s not all-in.

Picture this: you’re scrolling through Instagram, and a stunning photo of a cozy treehouse in Bali pops up, posted by someone who just stayed there. That’s no accident—Airbnb is leaning hard into social media in 2025 to make travel feel less like booking a place and more like joining a global community of explorers. The company’s not just about finding a cool spot to crash anymore; it’s aiming to be your go-to for everything travel-related, from unique stays to unforgettable experiences. Here’s how Airbnb’s social media game plan is shaking things up and why it’s got everyone buzzing.

Going All-In on Social Vibes

Airbnb’s big boss, Brian Chesky, and marketing guru Hiroki Asai are on a mission to make the brand feel fresh and exciting again. They’re calling it a “reintroduction” of what Airbnb’s all about: real connections, not just a bed for the night. With over 1.5 billion devices checking out Airbnb’s platform last year—many just browsing without booking—they see a huge opportunity to hook people through social media. Think of it as Airbnb saying, “Hey, come hang out with us, whether you’re planning a trip or just daydreaming!”

Their strategy boils down to three things: sharing real stories from users, launching campaigns that make you want to pack your bags, and adding features that make the app feel like a travel buddy. Let’s dive in.

Real People, Real Stories

Airbnb’s always been great at letting users do the talking. You know those jaw-dropping photos of quirky rentals—like a lighthouse in Norway or a desert yurt—that flood your Instagram feed? Most of those come from regular folks, not some fancy marketing team. Back in 2016, 77% of Airbnb’s Instagram posts were user-generated, and those drove 80% of the likes, comments, and shares. That magic’s still working in 2025. Guests and hosts post about their stays, from quirky lofts to homemade breakfasts by their hosts, and it’s like a virtual travel scrapbook that screams, “You could be here!”

Hosts are the heart of this. They’re sharing stories about welcoming guests with local tips or even hosting cooking classes in their kitchens. It’s all about that “Belong Anywhere” vibe—making you feel like you’re visiting a friend, not just renting a room. Remember the “Live Anywhere” campaign from 2021? People shared their year-long adventures across Airbnb stays, racking up over 223 million views and inspiring tons of longer bookings. Airbnb’s doubling down on this, turning hosts and guests into storytellers who make the brand feel alive and authentic.

Campaigns That Spark Wanderlust

Airbnb’s social media campaigns are like mini-adventures in themselves. They’ve always known how to grab attention—remember #OneLessStranger, where people shared random acts of kindness? It was heartwarming and totally shareable. Fast forward to 2024’s “Icons” campaign, where you could book a night in a floating “Up” house from Pixar or score tickets to a Doja Cat show. One TikTok video from that campaign got over 2 million views, and you can bet people were talking about it.

In 2025, Airbnb’s all about its relaunched Experiences—think learning to make croissants in Paris or playing beach volleyball in Rio. They’re pushing these through short, snappy videos on Instagram and TikTok, tailored to hotspots like Tokyo or Miami. It’s smart because so many of us now use social media to plan trips, scrolling for inspo instead of Googling. Airbnb’s tapping into that, making you want to book that pottery workshop or share your own travel clips, which keeps the buzz going.

Features That Feel Like a Group Chat

Here’s where things get really fun: Airbnb’s adding social features to make the app feel like a community hub. Imagine booking a hiking tour in Peru and joining a group chat with other travelers to swap tips or share photos of the epic views. That’s happening in 2025, with new tools letting guests connect over shared Experiences. User profiles are getting a glow-up too, letting you share fun details like your hometown or languages you speak—profile completions are up 15x because people love it.

Plus, Airbnb’s got an AI-powered assistant that’s like a super helpful friend in your DMs, answering questions fast and making sure you’re set for your trip. These features aren’t just about booking; they’re about keeping you connected to the travel vibe long after you’re home. It’s like Airbnb’s saying, “Let’s keep the adventure going!”

Taking on the Big Players

Airbnb’s not playing small. They’re going head-to-head with travel giants like Tripadvisor and Booking.com, and even dipping into Yelp’s territory with new Airbnb Services—think hiring a local chef or booking a massage. They’re using social media to shout about these offerings, teaming up with influencers and running targeted ads to pull in new users. But it’s not all smooth sailing. Hotels like Hilton are pushing back, hyping up the reliability of traditional stays, and Airbnb’s got to keep its quirky, authentic edge to stand out. Plus, with new markets come new rules, and some places might throw up roadblocks that could slow down their plans.

What’s in It for Hosts and Travelers?

For hosts, this social media push is a goldmine. Got a cool listing? Post killer photos or a video tour, and you could catch the eye of travelers scrolling Instagram. Airbnb’s encouraging hosts to be local rockstars, teaming up with nearby businesses or influencers to boost their visibility. Take that “Home With Open Arms” contest with Shah Rukh Khan’s Delhi pad—pure social media gold that drove tons of interest.

For travelers, it’s all about inspiration and connection. You’re not just booking a place; you’re discovering experiences and meeting people who share your travel bug. Whether it’s swapping stories in a group chat or finding the perfect cooking class through a TikTok video, Airbnb’s making travel feel personal and exciting.

Picture this: you’re scrolling through TikTok, giggling at a quirky dance or a meme that hits way too close to home, and suddenly, there’s Netflix, popping up like your coolest friend who always knows what’s trending. With over 34 million followers and a knack for stealing the spotlight, Netflix has cracked the code on TikTok marketing, turning shows like Squid Game and Wednesday into global obsessions. From 2020 to 2021, they skyrocketed to 10.6 million followers, and they’re still growing. So, how does Netflix make TikTok feel like a cozy hangout while subtly convincing you to binge their latest series? Let’s dive into their playbook and see what makes their approach so dang irresistible—and what your brand can steal to shine on TikTok.

1. They Get TikTok’s Wild, Wonderful Vibe

Netflix doesn’t just post on TikTok; they live there. They know TikTok is a whirlwind of goofy trends, heartfelt moments, and pure chaos, and they lean into it with open arms. As Netflix’s film marketing VP Jonathan Helfgot puts it, you’ve gotta “sprinkle a little chaos” to stand out. They’re not recycling stuffy TV ads—they’re crafting short, punchy videos that feel like they were born on the app.

• Made-for-TikTok Clips: Take Bridgerton. Instead of a boring trailer, Netflix dropped quick, swoon-worthy snippets of romantic glances and dramatic ball scenes that had fans screaming, “I need this in my life!” Those clips helped make Bridgerton a record-breaking hit.

• Riding Trends: When a catchy sound or challenge takes off, Netflix is ready. For Squid Game, they paired a tense scene with a viral audio clip, and boom—it became their most-watched TikTok post, fueling the show’s global craze.

• Short and Sweet: Most of their videos are under 30 seconds because they know you’re probably scrolling at lightning speed. But when they want to tell a bigger story, they’ll stretch to a couple of minutes for max feels.

Netflix gets that TikTok isn’t about perfection—it’s about fun and realness. That’s why their content feels like it’s made by someone who’s just as obsessed with the app as you are.

2. They Team Up with TikTok Stars Like Old Pals

Netflix knows the real MVPs of TikTok are the creators who make you laugh, cry, or dance like nobody’s watching. So, they team up with influencers—big names, small creators, and everyone in between—to spread the word about their shows in a way that doesn’t feel like an ad.

• Cobra Kai’s Big Win: For Cobra Kai Season 3, Netflix worked with ten influencers from the U.S. to France, creating a #CobraKaiChop filter that got 2.8 million views. The hashtag? It exploded by 500 million views, all because those creators made it feel like a party everyone wanted to join.

• Perfect Matches: For Bridgerton, they picked influencers who live for romance and fancy vibes, getting them to recreate Regency-era dances or gush about the show’s drama. It felt so natural, fans couldn’t resist jumping in.

• Letting Creators Shine: Netflix gives influencers a simple brief and says, “Do your thing!” That freedom makes the content feel like a friend’s recommendation, not a sales pitch.

By partnering with creators who already have fans’ trust, Netflix sneaks into your feed like a buddy sharing a hot tip—and it works like magic.

3. They Start Trends That Take Over Your FYP

Netflix doesn’t just follow trends; they make them. Their viral challenges turn viewers into co-stars, creating a buzz that’s impossible to ignore.

• Wednesday’s Dance Fever: Remember that Wednesday dance to Lady Gaga’s “Bloody Mary”? It wasn’t just Jenna Ortega slaying it—everyone from soldiers to grandmas got in on the action. The trend racked up billions of views, helping Wednesday become Netflix’s second-biggest English-language series with 1.24 billion hours watched in a month.

• Bridgerton’s Fan Frenzy: Netflix got fans to dress up in gowns, act out scenes, or dance like they’re at a Bridgerton ball. The #Bridgerton hashtag blew up with billions of views, turning the show into a cultural obsession.

• Smart Hashtags: They mix their own hashtags (like #netflix or #squidgames) with popular ones (like #comedy) to pop up on more For You Pages. Fun fact: four hashtags get the most views, but two spark the deepest engagement.

These challenges make you feel like you’re part of the Netflix universe, not just watching it. It’s like they’re saying, “Come play with us!”

4. They Act Like Your Biggest Fan

Netflix isn’t some distant corporation on TikTok—they’re like that friend who hypes you up. They show up as fans first, and it makes you want to root for them.

• Chatting with Fans: They reply to comments, share fan art, and repost your videos, making you feel seen. For Stranger Things, they shared retro fan posters that had everyone feeling nostalgic.

• Meme Queens: Netflix’s TikTok is basically a meme account sometimes, dropping hilarious, relatable posts that scream, “We get you.” Whether it’s a Ginny & Georgia joke or a Squid Game meme, they’re speaking your language.

• Building a Squad: By showcasing fan reactions or stitching fan videos, Netflix creates a vibe where everyone’s in on the fun. For The Perfect Find, they shared a montage of fans freaking out over key moments, and it felt like a group chat come to life.

This down-to-earth approach makes Netflix feel like a pal, not a brand, which is why fans keep coming back.

5. They’re Secretly Super Smart About Data

Okay, Netflix might seem all fun and games, but behind the scenes, they’re crunching numbers like nobody’s business. Their data obsession—part of why their streaming service is so addictive—powers their TikTok game, too.

• Posting Like Pros: From April 2021 to March 2022, they ramped up to 100 videos a month, growing their followers by 70% and adding 9 million new fans. They know exactly when to post for max impact.

• Reading the Room: Using TikTok Analytics, they track what you watch, like, and share. That’s how they knew Squid Game would hit big with Gen Z, who love discovering foreign shows (49% of them are into cultural exploration).

• Going Global: Netflix mixes in diverse content, like Korean dramas or anime, to connect with fans worldwide. Their Business Proposal posts, for example, hooked romance fans across continents.

By using data to figure out what you love, Netflix makes sure their TikToks land right in your sweet spot.

6. They Bring the Party Beyond TikTok

Netflix doesn’t stop at TikTok—they throw in real-world stunts and cross-platform campaigns that make their shows unforgettable.

• Wednesday’s Everywhere: The Wednesday campaign wasn’t just about that viral dance. They put “What would Wednesday do?” on airport security trays and splashed localized billboards worldwide, tying it all back to TikTok’s buzz.

• Stranger Things’ Wild Rides: They teamed up with Lyft for “Strange Mode” rides and Burger King for upside-down burgers, then shared the hype on TikTok. Those collabs got thousands of new followers in a snap.

• The Thing’s Big Moment: For Wednesday, Netflix sent a creepy crawling hand roaming New York streets, filming reactions for TikTok. It was weird, it was bold, and it stuck with everyone who saw it.

These big, bold moves make Netflix’s TikTok campaigns feel like part of a larger adventure, pulling you into their world.

What Your Brand Can Learn

Netflix’s TikTok magic is something any brand can tap into. Here’s how to borrow their sparkle:

1. Vibe with TikTok: Make videos that feel like they belong on the app—fun, quick, and full of personality.

2. Befriend Creators: Team up with influencers who love your niche and let them tell your story their way.

3. Get Fans Involved: Start a challenge or hashtag that invites people to join the fun, like a mini community.

4. Be a Friend, Not a Brand: Chat with fans, share their content, and drop memes to show you’re one of them.

5. Peek at the Data: Use TikTok Analytics to see what works and tweak your posts to keep fans hooked.

6. Go Big or Go Home: Mix TikTok with real-world or cross-platform ideas to make your brand unforgettable.

Picture you’re scrolling through your phone, and a new app pops up that feels like a buddy who knows you inside out. That’s the vibe Meta’s going for with its shiny new Meta AI app, launched on April 29, 2025. This isn’t just a chatbot tucked away in your Facebook or Instagram DMs—it’s a standalone app, powered by Meta’s latest brainiac tech, Llama 4, ready to make your life easier, funnier, and maybe even a little artsier. Announced with a big splash at Meta’s first-ever LlamaCon in Menlo Park, California, this app is Mark Zuckerberg’s latest bet on making AI feel like your best friend.

Your AI, Your Way

What makes this app special? It’s like having a personal assistant who’s been sneaking peeks at your Instagram likes and Facebook posts (don’t worry, it’s all above board). By linking to your social accounts, Meta AI gets a sense of who you are—your love for hiking, your obsession with tacos, or that time you posted about your dog’s birthday. You can even tell it stuff like, “Hey, remember I’m planning a trip to Japan,” and it’ll keep that in mind for next time. It’s not just a chatbot; it’s a chatbot with a memory.

The app’s “Discover” feed is where things get really fun. It’s like scrolling through a social media feed, but instead of cat videos, you see cool prompts and AI creations from other users. Think of it as a playground for ideas—someone might share how they used Meta AI to write a poem, and you can try it too. “It’s all about learning from each other,” said Chris Cox, Meta’s product boss, at LlamaCon. It’s less stiff than other AI apps and feels more like hanging out.

Talk, Create, Explore

Powered by Llama 4, this app is a serious upgrade. It’s smarter, speaks more languages, and doesn’t hog your phone’s battery. You can type or talk to it, and in places like the US or Australia, the voice mode is like chatting with a friend who doesn’t interrupt (dreamy, right?). The microphone glows when it’s listening, so you can ramble about your day while cooking dinner.

Then there’s the creative side. Want to turn your selfie into a cartoon straight out of a Pixar movie? Done. Or maybe you’re feeling silly and ask for a picture of Spider-Man eating pizza with a unicorn. Meta AI’s got you. It can also edit images or whip up new ones from scratch. Plus, it can hop online to suggest things like the best coffee shops in your city or the latest headlines, though it’s not glued to the internet 24/7.

Oh, and if you’ve got Meta’s Ray-Ban smart glasses, the app doubles as your glasses’ control hub, making it a seamless sidekick whether you’re on your phone or out exploring.

Standing Out in the AI Crowd

Meta’s not the first to launch an AI app—ChatGPT, Google’s Gemini, and xAI’s Grok are already out there, duking it out. But Meta’s got a secret weapon: you. With billions of people already on its platforms, Meta AI is built to feel familiar. It’s been helping folks write posts or edit photos on Instagram and WhatsApp since 2023, and now it’s stepping into the spotlight. After launching, the app shot to No. 2 on the iPhone’s free download charts, so clearly, people are curious.

Zuckerberg’s big dream? Making Meta AI the most popular AI assistant out there. With 400 million people already using it across Meta’s apps, the standalone version is a way to say, “Hey, this isn’t just a side feature—it’s a big deal.”

The Catch: Ads and Privacy

Right now, the app’s free on Android, iOS, and desktop, but don’t be surprised if ads or a “premium” version pop up later. Zuckerberg mentioned on a recent earnings call that Meta might offer a souped-up version for power users, kind of like what ChatGPT does. They’re also thinking about slipping in product recommendations, which makes sense for a company that’s all about ads.

But here’s where it gets tricky: privacy. Since the app pulls from your Facebook and Instagram data, it knows a lot about you. That’s great for personalized answers but can feel a bit Big Brother-ish. Meta says it’s careful about not spilling your secrets, but they also warn you not to share anything super private, like your bank details. Some folks, like a Washington Post writer, have called it “surveillance with a smile.” It’s something to keep in mind as you dive in.

Why It Matters

The Meta AI app isn’t just a cool new toy—it’s a glimpse into where tech’s headed. At LlamaCon, Meta also rolled out tools for developers, showing they’re serious about building a whole AI universe. Some coders grumbled that they wanted bigger tech upgrades, but for regular users, the app’s a fun, easy way to play with AI.

Meta’s betting big on this, with $42 billion in revenue last quarter and plans to pour up to $72 billion into AI tech. That’s a lot of faith in a future where AI’s as normal as checking your notifications.

Imagine scrolling through Amazon, eyeing a new phone case or a pair of sneakers, when suddenly you notice something odd: right next to the price, there’s a little breakout showing how much of it comes from tariffs. That’s the bombshell Punchbowl News dropped on April 29, 2025, claiming Amazon was gearing up to do just that—highlighting tariff costs on its website. It felt like a bold move, especially with President Trump’s hefty new tariffs on Chinese goods jacking up prices for so many of the things we buy online. But before anyone could even process it, the White House came out swinging, Amazon backpedaled hard, and the whole thing turned into a wild drama.

The White House Freaks Out

Picture this: it’s morning at the White House, and Press Secretary Karoline Leavitt is at the podium, fuming. She called the reported plan a “hostile and political act,” basically accusing Amazon of playing dirty by pointing fingers at Trump’s tariffs. She even threw shade, asking why Amazon didn’t pull this stunt when prices were skyrocketing under Biden’s inflation. Things got spicier when she brought up an old 2021 report about Amazon’s supposed ties to Chinese propaganda, making it sound fresh. And then, in a classic Trump move, the president himself picked up the phone and called Jeff Bezos. Trump later bragged about it, saying Bezos “solved the problem very quickly” and “did the right thing.” Talk about high-stakes drama!

Amazon’s Quick U-Turn

Amazon wasn’t about to let this storm rage. Their spokesperson, Tim Doyle, shut it down fast, saying, “This was never approved and is not going to happen.” Turns out, the idea wasn’t even for the main Amazon site—it was just something they were kicking around for Haul, their new budget platform that’s trying to take on Temu and Shein. Nothing had been rolled out, and Amazon made it crystal clear they weren’t going there. The news hit their stock, though, which dipped 2% before the market even opened. You could almost feel the panic in the boardroom as they scrambled to clear the air.

Why This All Matters

Let’s zoom out. Trump’s tariffs are no joke—145% on Chinese imports, 10% on everything else, and even 25% on Canada and Mexico (though those got paused). Plus, they killed a loophole that let cheap Chinese shipments slide in duty-free. For the folks selling on Amazon—many of whom get their stuff from China—this is a gut punch. Up to 70% of what’s sold on Amazon comes from there, and now sellers are stuck with higher costs. Some are hiking prices (one report said 900 products jumped 29% already), while others are skipping big sales like Prime Day or cutting discounts to stay afloat.

I talked to a friend who sells kitchen gadgets on Amazon, and she’s stressed. “It’s like choosing between losing money or losing customers,” she said. She’s trying to find suppliers in Vietnam, but that’s not a quick fix. Meanwhile, Amazon’s CEO, Andy Jassy, admitted on CNBC that sellers are probably going to pass these costs on to us, the shoppers. So, yeah, that $20 phone case might soon be $25.

The Bigger Picture

This whole tariff-display mess isn’t just about Amazon. It’s about how Trump’s trade war is hitting our wallets. Economists, including Fed Chair Jerome Powell, are sounding alarms about inflation and slower growth. A recent poll showed half of us are freaking out about pricier groceries and big purchases, and a lot of folks are pointing at these tariffs. When Amazon even thought about showing tariff costs, it was like they were trying to be real with us—maybe even taking a cue from folks like Chuck Schumer, who’s been pushing retailers to spell out what tariffs are doing to prices.

But the White House wasn’t having it. They saw it as a jab, especially since Bezos has been cozying up to Trump lately (Amazon even donated to his inauguration fund). It’s like Amazon got caught in a political tug-of-war, trying to keep customers happy while not ticking off the guy in charge.

Picture a social media app that feels like a breath of fresh air, where you’re not just another number fed into a faceless algorithm. That’s Bluesky, the underdog platform that’s been turning heads and stealing users from giants like X and Threads. Born from a spark of an idea by Twitter’s former boss, Jack Dorsey, in 2019, Bluesky started as a quirky, invite-only experiment. Fast forward to April 2025, and it’s a global sensation with over 33 million users—up from just 13 million in October 2024. So, what’s behind this rocket-like rise? Let’s dive into the story of Bluesky’s growth, the features that make it feel like home, and why it’s got everyone buzzing.

A Wild Ride to Millions

Bluesky’s growth feels like something out of a movie. In just three months last year, it added 15.9 million users—think 167,000 new faces joining every single day. By March 2025, it hit 33 million users, and if things keep up, it could soar to 53 million by year’s end. That’s one new user every second! So, what sparked this frenzy?

For starters, people were fed up. The 2024 U.S. election stirred up chaos on X, and changes like tweaking the block button and using user posts to train AI didn’t sit well. Then, when X got temporarily banned in Brazil in August 2024, 2.6 million Brazilians jumped ship to Bluesky in a single week. Now, Brazil’s the second-biggest market (21% of traffic), just behind the U.S. (27%). Add in folks from Japan and the UK, and you’ve got a global party.

The vibe? Young, curious, and a bit nerdy. Almost half of Bluesky’s users are 18–24, and 62% are under 34. It’s got a tech-bro lean (62% male), but the real magic is how hooked people are. Users spend over 10 minutes per session, racking up 1.28 billion posts by March 2025. It’s not just a stopover—it’s a place people want to stay.

Features That Feel Like a Hug

Bluesky isn’t your typical social app. It’s built on something called the AT Protocol, which is a fancy way of saying it’s decentralized—think of it as a platform where you, not a corporate overlord, call the shots. Instead of one algorithm shoving content down your throat, Bluesky offers a “marketplace” of 50,000+ community-made feeds. Want a feed just for cat memes or indie music? You got it. Here’s what else makes Bluesky feel so personal:

1. Trending Topics and a Smarter “Explore”

Last December, Bluesky started testing a “Trending Topics” feature that spots what’s hot in real-time—no shady algorithms needed. By April 2025, it morphed into the “Explore” tab, a one-stop shop for finding cool accounts, curated feeds, and trending conversations. It’s like stumbling into a lively coffee shop where you instantly find your people.

2. Videos That Pop

Bluesky knows we’re all suckers for a good video. In March 2025, they rolled out support for three-minute clips and a TikTok-style vertical video feed. Plus, a new video tab on profiles lets you show off your reels. The beta “Trending Videos” feature is a hit, with 2.5 million videos posted in November 2024 alone. It’s proof Bluesky’s ready to play with the big dogs.

3. Verification That Feels Fair

On April 21, 2025, Bluesky dropped a verification system that’s less about buying clout and more about trust. Big names like The New York Times or WIRED can verify accounts with a scalloped blue checkmark, while regular verified users get a circular one. For journalists and creators, it’s a game-changer, especially since Bluesky loves links (unlike some platforms that bury them).

4. Starter Packs for Newbies

Joining a new app can feel like showing up to a party where everyone’s already friends. Bluesky’s “Starter Packs” fix that, curating lists of accounts and feeds to match your vibe—whether you’re into gaming, politics, or art. It’s helped onboard waves of new users, especially when celebs like Alexandria Ocasio-Cortez (1.9 million followers) or Mark Hamill joined the fun.

5. Keeping It Kind

Nobody wants a toxic online swamp. Bluesky’s serious about keeping things civil, handling 6.48 million moderation reports in 2024 alone (1.75 million for harassment or trolling). Tools like detachable quote posts, DM spam filters, and the Ozone feature (launched in 2024) let users create their own moderation rules. With 100 moderators and smart automation, they’re tackling issues fast while letting humans handle the tricky stuff.

Bumps in the Road

Bluesky’s not perfect. Growth slowed a bit in December 2024, dropping from a wild 189% to 10% month-over-month, showing it’s tough to keep the pedal to the metal. Bots, fake accounts, and gripes about moderation have popped up—especially when Brazil’s influx led to 50,000 daily reports. Some users even protested over deleted posts, but Bluesky’s working on it, planning in-app reporting and appeals for 2025.

Content moderation is a tightrope. In 2024, they slapped 5.5 million labels on posts, including 55,000 for “sexual” content and 11,000 for “intolerant” stuff. It’s a lot, but their transparency (weekly moderation reports!) keeps users in the loop. They’re also hinting at a paid tier—maybe $8 a month—for perks like better video uploads, though the core app will stay free.

The Secret Sauce

With just 20 full-time staff working remotely, Bluesky’s lean and mean. They’ve got $23 million in funding, including a $15 million boost in 2024, and a new round from Bain Capital Ventures could peg their value at $700 million. As a Public Benefit Corporation, they’re not chasing Wall Street’s approval—they’re here to make social media better.

Bluesky’s also a haven for journalists, researchers, and publishers. Since October 2024, 395,000 posts linked to research papers, and media outlets love that links aren’t demoted. It’s like a digital town square where ideas actually matter.

Picture this: you’re scrolling through your phone, and a 15-second video of a dog attempting to skateboard has you grinning like an idiot. Thirty seconds later, you’re in a group chat with your best friends, laughing over an inside joke that only makes sense to you guys. Welcome to social media in 2025, where short-form videos and private group platforms are stealing the show—and honestly, it feels like they’re speaking straight to our souls.

Why Short-Form Videos Are Our New Obsession

Let’s be real: we’re all a little distracted these days. Between work, notifications, and the chaos of life, sitting through a 10-minute YouTube vlog feels like a commitment. That’s where TikTok, YouTube Shorts, and Instagram Reels swoop in like superheroes. They’re quick, punchy, and somehow know exactly what we’re in the mood for—whether it’s a cooking hack, a dance fail, or a stranger’s heartfelt story.

By April 2025, these platforms are basically running the internet. TikTok’s got over 1.5 billion people hooked, and YouTube Shorts is racking up billions of views every single day. Social Media Today reported on TikTok’s massive growth, and it’s no surprise why. They’re so darn easy to love. You don’t need fancy equipment or a film degree to make something awesome—just a phone and a vibe. I mean, how many times have you watched a random person’s “day in my life” clip and thought, “Wow, I feel seen”?

There’s something raw about these videos, too. They’re not overly polished—they’re real, messy, human. That’s why we keep coming back, whether we’re laughing at a meme or tearing up over a stranger’s adoption story. Even brands are jumping in, with everyone from Starbucks to your local coffee shop posting Reels that feel like they’re chatting with you, not selling you something.

But let’s not pretend it’s all smooth sailing. For creators, standing out in the scroll is like trying to shout in a thunderstorm. And don’t get me started on making money—platforms like TikTok can be stingy with payouts, which is a bummer when you’re pouring your heart into every clip. Still, short-form videos are where the party’s at, and we’re all invited.

Private Groups: Where We Actually Feel at Home

Now, let’s talk about the flip side—those cozy corners of the internet where we can just be ourselves. I’m talking about private group platforms like WhatsApp, Discord, and Telegram, or even those invite-only Reddit threads and Meta Groups. These days, when I’m done doomscrolling X or dodging hot takes on Instagram, it’s my group chats and servers that pull me back in.

In 2025, WhatsApp’s got over 2 billion of us glued to our screens, mostly because of group chats that feel like family (or at least, the fun kind of family). Discord’s blowing up, too, with servers for everything from gaming to book clubs to “I just love plants, okay?” TechCrunch recently noted Discord’s skyrocketing popularity, and it’s easy to see why. It’s like the internet’s version of hanging out in your friend’s basement—no judgment, just vibes.

Why are we so obsessed? Because public social media can feel like a stage sometimes. You’re shouting into the void, hoping someone cares, but it’s exhausting. Private groups are different. They’re where you share the dumb memes, vent about your day, or geek out over your latest hobby without worrying about going viral or getting canceled. It’s you and your people, and that’s enough.

Businesses are catching on, too. I’ve seen brands pop into WhatsApp chats to answer questions or host giveaways on Discord like they’re one of us. Creators are doing it, too, setting up private spaces on Signal or Patreon where their biggest fans can hang out and feel special. It’s less about clout and more about connection, and I’m here for it.

Of course, it’s not perfect. Some groups can turn into echo chambers, where everyone just agrees and no one challenges anything. And yeah, privacy’s always a worry—nobody wants their group chat drama leaking. But when you find the right space, it’s like the internet equivalent of a warm hug.

What This All Means for Us

So here we are, bouncing between viral videos that make us laugh in seconds and group chats that make us feel known for years. Short-form videos are our quick fix—they’re fun, they’re real, they’re us on our best days. Private groups, though? They’re where we go when we need to recharge, to remind ourselves we’ve got people in our corner.

Picture this: you’re scrolling through LinkedIn, sipping your morning coffee, when something new catches your eye—a trending video about “the one skill every leader needs.” You tap it, watch a quick clip from a CEO you admire, and think, “Hey, I’ve got something to say about that too.” With a tap, your phone’s camera is rolling, and suddenly, you’re part of the conversation. That’s the vibe LinkedIn is going for with its new trending video feature, launched in early April 2025. It’s shaking things up on a platform that’s long been about polished resumes and typed-out updates, and honestly, it feels like a breath of fresh air.

So, What’s This New Feature All About?

Here’s the gist: LinkedIn is testing a way to spotlight trending videos, grouping them under topics that are lighting up the platform right now. Think “AI hacks for small businesses” or “my worst job interview ever”—stuff that’s relatable and real. If you’re in the U.S., you might see these popping up in your feed with little header tags or a shiny new “Video” tab. Spot a trend you like? You can dive into a stream of clips from other professionals or hit “Add to this trend” and record your own take. It’s simple, it’s fast, and it’s got that spontaneous energy we usually see on TikTok—but with a suit-and-tie twist.

I love how it feels less staged than the usual LinkedIn fare. Instead of crafting a 500-word post, you’re just talking to your phone, sharing a quick tip or a funny story from the trenches. It’s like those watercooler chats we used to have, only now they’re digital and everyone’s invited.

Why Video? Why Now?

LinkedIn’s been dropping hints about this shift for a while. They’ve seen a 36% jump in video views over the past year—people like me and you are watching more clips from peers and experts instead of just skimming articles. “Videos are quickly becoming a favorite way for our members to learn from each other,” a LinkedIn rep told Social Media Today. And it makes sense. After years of remote work and Zoom fatigue, we’re craving something more human than a wall of text. Video lets you see the person behind the profile—their smile, their quirks, their passion.

Plus, let’s be real: short-form video is everywhere. Ever since TikTok took over our screens, every platform’s been racing to keep up. LinkedIn already dipped its toes in with a vertical video feed last year, and now they’re doubling down. They want to grab your attention in those fleeting moments—like when you’re waiting for your lunch order—and make it worth your while.

How It Feels to Use It

I got a sneak peek at how it works (thanks to some lucky U.S. testers spilling the tea online), and it’s pretty slick. You’re scrolling, you see a trend like “my morning routine as a founder,” and you’re instantly hooked watching a mix of videos—some polished, some raw. There’s a button begging you to join in, and before you know it, you’re filming a quick clip about how you can’t start the day without your dog begging for a walk. LinkedIn’s team—part human, part AI—keeps the trends fresh and relevant, so it’s not just random noise.

For them, it’s a big swing. If this takes off, LinkedIn could become the place where professionals not only network but hang out and swap stories. I can see brands jumping in too—imagine a startup founder sharing a goofy “day in the life” video that goes viral. But there’s a chance it could flop if people start posting cringey stuff that feels out of place. I’m rooting for them to keep it real and not let it turn into a corporate ad fest.

What People Are Saying

The early chatter is electric. I saw a post on X from someone who said, “LinkedIn trending videos are about to make me actually use this app daily.” Another user joked, “Finally, a reason to dust off my webcam.” Even the pros are buzzing—Lindsey Gamble, a social media guru, thinks it could turn LinkedIn into a content playground instead of just a job board. A LinkedIn spokesperson even got in on the fun, posting a video saying, “Jump on a trend, and if it’s good, we might just boost it.” That’s the kind of nudge that could get shy creators like me to hit record.

I can already picture my network lighting up—my old coworker sharing a “worst client ever” story, or my mentor dropping a two-minute gem about resilience. It’s personal, it’s messy, it’s human—and that’s what’s got me excited.

Where’s This Going?

Right now, it’s just a test run for some U.S. users as of April 8, 2025. No word yet on when—or if—it’ll roll out to the rest of us. I’m guessing they’ll tweak it based on what sticks, maybe add some cool extras like stats for creators (I’d love to know how many people watched my ramble about burnout). If it works, I bet we’ll see it everywhere, maybe even with brands paying to sponsor trends like “future of work.”

Picture this: You’re scrolling Instagram, sipping your morning coffee, when an ad pops up that feels eerily perfect—like it knows you better than your best friend. That’s Meta’s latest AI magic at work. In March 2025, the tech giant dropped a batch of ad updates for Facebook and Instagram that are shaking up how brands connect with us. As a marketer (or just someone curious about the ad world), these changes feel like a mix of exciting possibilities and a little “what’s next?” uncertainty. Let’s unpack what’s happening and why it matters.

AI That’s Smarter Than Ever

Meta’s new AI system, dubbed Andromeda, rolled out on March 23, 2025 (Social Media Today spilled the beans), and it’s like having a super-smart assistant who never sleeps. It’s sifting through millions of ads to figure out what’ll catch your eye, whether you’re shopping online or popping into a store. I imagine it like a librarian who’s read every book and knows exactly which one you’ll love—except it’s ads, not novels.

The updates come with some cool tricks up their sleeve:

• Ad Frequency Control: Ever get annoyed seeing the same ad ten times a day? Now brands can dial it back, so you’re not rolling your eyes at yet another shoe promo.
• Business vs. Personal Split: Companies can keep their ads separate from their CEO’s vacation pics—finally, a clean slate for business vibes.
• Instagram Post Ideas: The AI’s like, “Hey, that post you made last week? It’d make a killer ad!” It’s a time-saver that feels almost too easy.

It’s all part of Meta’s push to let AI do the heavy lifting. For marketers, it’s less fiddling with settings and more trusting the tech to nail it. Honestly, it’s a bit like handing over the car keys to a robot driver—convenient, but you hope it doesn’t take a weird detour.

Influencers Get a Front-Row Seat

Here’s where it gets fun: Meta’s blending influencer magic into its Advantage+ Catalog ads. Imagine your favorite fashion influencer strutting their stuff in a reel, and bam—it’s part of a shoppable ad for that exact jacket. This update, fresh this week (check Meta’s blog for the full scoop), lets brands team up with creators to make their products feel less “salesy” and more like a friend’s recommendation. I’ve fallen for this myself—seeing someone I follow rave about a gadget makes me way more likely to hit “buy.”

Meta’s stats back this up: 53% of people they surveyed say they’d buy stuff pitched by creators on Reels, where content gets shared 3.5 billion times a day. For marketers, it’s like striking gold—authentic vibes with a sales boost.

Smoother Shopping, But Ads in Your Notifications?

Shopping’s getting a tweak too. Meta’s testing new checkout flows to make buying stuff as easy as ordering takeout. Details are hush-hush, but X chatter hints at fewer clicks between “ooh, I want that” and “it’s mine.” For brands selling impulse buys—like that quirky mug I definitely don’t need—it could be a win.

But then there’s this: ads in your notifications. Yep, Meta’s dipping a toe into that territory. I get it—more eyeballs, more clicks—but it’s risky. Notifications are my sacred space for friend texts and calendar pings, not ads. X posts from March 24 show people are split—some see the potential, others are ready to riot. Marketers, tread lightly here.

The Good, The Tricky, and The “Hmm”

These updates are a goldmine in some ways. Andromeda’s precision could save brands cash while racking up sales—think Casetify’s 13% ROAS boost last year with AI-generated backgrounds. The influencer-catalog mashup? It’s like a cheat code for trust. But there’s a flip side. Handing over targeting control to AI (like with Advantage+ Audience) feels like letting go of the steering wheel. And if notification ads annoy too many people, it could backfire big time. Plus, with AI cranking out creative, I worry my brand’s quirky voice might get lost in the shuffle—Meta’s still figuring out how to let us tweak that.

Lila Grayson wasn’t chasing fame. At 34, she was a single mom in Boise, Idaho, juggling a part-time bookkeeping gig and a rambunctious three-year-old named Ollie. Her Facebook Stories were her escape—a messy, unpolished window into her kitchen where she’d post quick clips of her cooking: a bubbling pot of spaghetti, Ollie smearing sauce on his cheeks, or a triumphant “Ta-da!” as she pulled lumpy muffins from the oven. Her 200-odd friends loved it, leaving comments like, “Girl, I need that recipe!” or “Ollie’s my chef hero.”

Then, in March 2025, Facebook dropped its latest update: Stories could now make money. Lila scrolled past the announcement one night, bleary-eyed after putting Ollie to bed. She tapped it out of curiosity. The app linked to a Creator Studio guide explaining it step-by-step: opt in via the tool, link a payout account (she used her PayPal), and meet the basics—1,000 followers and 60,000 minutes of view time across posts in the last 60 days. She didn’t qualify yet, but the fine print said Stories views could count toward that if she turned on “In-Stream Ads”—short ads that’d play before or after her clips. “Why not?” she shrugged, flicking the toggle on.

Her first monetized Story was a fluke. She’d filmed herself rolling out dough for garlic butter flatbreads, her chipped red nails fumbling as Ollie’s toy truck crashed into her ankle. “Dinner in 10, if I don’t burn it!” she laughed into the camera, posting it with a swipe-up poll: “Garlic or no garlic?” The next morning, a notification blinked: “$1.87 earned.” She stared at it, coffee sloshing as Ollie tugged her sleeve. “Seriously?” she muttered. An ad for a meal kit service had run before her clip, and 73 people watched it through.

Her best friend Mia, a hairstylist with a side hustle selling earrings online, was over that night, braiding Lila’s hair while Ollie napped. “That’s real money, Lila,” Mia said, eyes wide. “Your food’s cozy—it’s you. People want that.” Lila snorted. “It’s just me failing at Pinterest recipes.” But Mia nudged her: “Post more. See what happens.”

So Lila did, fumbling through the process. She learned she could track earnings in Creator Studio—pennies at first, but they added up. She posted daily: a shaky clip of her slicing apples with Ollie “helping” (mostly eating), or a quiet moment stirring soup, whispering, “He’s finally asleep, so this is for me.” She figured out how to add a “Stars” button—little digital tips viewers could send—and giggled when her cousin sent three stars worth 50 cents, writing, “For Ollie’s apron fund!”

The numbers crept up. Fifty views became 500 as friends shared her Stories. She hit 1,000 followers after a local mom group reposted her “5-Minute Toddler Tacos” clip. Ads—cookware, grocery apps—started flowing, and by May, she was cashing out $20 a week. It wasn’t much, but it bought diapers, a new spatula, and a rare latte for herself. A news article she read later confirmed the feature was a hit, with creators like her earning small but steady streams.

Lila humanized it all without trying. One rainy afternoon, she filmed herself burning a batch of cookies, cursing under her breath before cracking up. “Well, that’s Monday,” she typed, and it got 800 views—her biggest yet. Another night, voice trembling, she posted about a rough day: “Ollie’s sick, I’m wiped, but this stew’s keeping us going.” A stranger sent $2 in Stars with a note: “Hang in there, mama.”

By July, she was pulling $300 a month. She splurged on a secondhand ring light and a phone tripod, but kept it real—no fake smiles or staged counters. A viral Story—Ollie flipping a pancake that landed on their dog, Muffin—earned $60 in a day, ads and Stars pouring in. Her followers called it “Lila’s Lunch,” and she leaned into the chaos: flour-dusted aprons, Ollie’s sticky hugs, her tired but warm grin.