IS Magazine Blog

FriendShopper.com Offers Widget called Shoplication

Aug 05 2009

friendshopper.com

FriendShopper.com Offers Widget called Shoplication

If you like shopping with friends and take advice from experts when making purchases then FriendShopper.com has a feature that could encourage additional buying for retailers that place a new widget on their sites. Shoplication allows retailers an interface for shoppers to share their product finds across a network of retailers.

The social widget allows shoppers to share their shopping ideals with others, mimicking the interaction of friends shopping in a mall. And according to research from Nielson, October 2007, 78% of respondents found recommendations from others more credible. Like Digg, but for shoppers, friends can share their shopping ideals in real time and show their interest in other’s ideals.

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