Content is a cheap commodity today on the Internet and to reach new customers a content providers needs to stand out from pack. By creating content with an already established member of a community, your content is given immediately credibility, according to a presentation at the recent SMMW14 conference.
Set your goals for the content before contacting an influencer in the community and beginning the work. Is the purpose re-purposing content, finding new clients, or increasing your brand awareness.
And select a topic that will be interesting to all the parties involved.
The topic leads to the influencers that you approach. You need to create a relationship with people in the industry that experts at a specific part. Creating a relationship includes following them, commenting on their blogs, re-tweeting their information, and interacting on Google Plus. Then select those contacts that are most knowledgeable about the topic of the content you have decided to create.
There are a good number of tools available to find important members of communities online. Some of these tools include Buzzsumo, Followerwonk, Little Bird, Keyhole and Traakr. Also, make it easy for those you co-create content with to share the content by creating unique description for sharing on social networks.