With almost half a billion active users today what makes a lot of sense for your business to maintain an Instagram presence and have access to this huge number of Instagram users. It's not as simple as it looks though.

To be successful in promoting a product or service in this social media platform requires thorough analysis of demographics data to come up with the right marketing campaign for any specific product or service. This means that the demographics determine how the content should be written, how the images should be presented. Even how emojis should be used.

The amount of attention that any of your post potentially gets depends on how many followers you have. For example, to get at least 100 likes each time you post, your account should have more than 2,000 followers.

Here are more useful Instagram statistics.

The 90 million Instagram users in 2013 grew into 400 million in 2015.

In 2012 alone, the number of adults actively using Instagram more than doubled.

Instagram is the second most used social messaging App next
only to Facebook.

A third of the almost half a billion Instagram users live outside the United States.
In 2015, a staggering 80 million photos were shared every day.

In Instagram, engagement rate is relatively independent of caption word count.

Using statistical data such as the ones above can help you tap the huge Instagram user base and have a formidable online presence for your business.