Image via CrunchBase

When it comes to search engine optimization, most of us want to see results. But we don’t want to be waiting for too long. We want to see results soon!

The problem is that massive leaps in search engine positioning don’t tend to happen in a matter of days. I’m not saying that it’s impossible, but it’s certainly unlikely, that you’ll see a website rising in this way.

Under normal conditions, a site will tend to rise in a gradual manner. There may even be occasions when it slips down the rankings, before making a further upwards movement. This can be frustrating, particularly if you’re relying on the optimization work to generate much-needed income for your business.

What’s the next strategy if you are Silicon Valley’s most infamous, yet most persistent, ‘also-ran’?  Just having moved its paid ads over to Bing, and with early reports that it will layoff roughly 5 percent of its workforce (Merry Christmas!) as early as December 14, it seems that Yahoo! is all set to undergo yet another restructuring.

Reuters reports that, Yahoo “plans to lay off more than 600 employees as early as Tuesday,” December 14. Most of these cuts will reportedly be in Yahoo’s product group. Reuters notes that, “(t)he layoffs come two years into Chief Executive Carol Bartz's tenure, as Yahoo works to grow its revenue amid tough competition from Google Inc and Facebook.”