Forget your dusty old Google searches, folks. Gen Z is shaking things up, and their preferred method of finding out what's what? Bop it out on TikTok, of course. Yeah, that lip-syncing, meme-machine app has morphed into a full-blown search engine, and businesses are scrambling to keep up.

Imagine this: instead of dry listicles and text walls, you get bite-sized video tutorials on how to make grandma's lasagna, recommendations for the hottest new band that'll blow your mind (and eardrums), or even life hacks that'll make you question why you spent the last decade struggling with shoelaces. That's the TikTok search experience – personalized, engaging, and delivered with a side of infectious dance moves.

And businesses? Well, they're catching on. From hip clothing brands showcasing their latest threads in trendy hauls to local bakeries whipping up drool-worthy pastries in mesmerizing time-lapses, TikTok's become a marketing goldmine for anyone who can speak the language of Gen Z.

So, while Google might still be the king of the search engine jungle, TikTok's definitely the upstart lion cub nipping at its heels. And with its claws sharpened by personalized algorithms and a dance floor full of engaged users, who knows? Maybe the future of search is all about catchy tunes and killer transitions. Buckle up, Google – the search game's about to get a whole lot groovier.

So, is TikTok the new Google? Not quite. But it's definitely thrown a wrench in the search engine game. It's like, Google's the dusty library with all the knowledge, while TikTok's the cool kid's house party where information gets passed around in bite-sized, entertaining bursts. And guess what? Gen Z's RSVP'd with a resounding "heck yes!"

Image via CrunchBase

When it comes to search engine optimization, most of us want to see results. But we don’t want to be waiting for too long. We want to see results soon!

The problem is that massive leaps in search engine positioning don’t tend to happen in a matter of days. I’m not saying that it’s impossible, but it’s certainly unlikely, that you’ll see a website rising in this way.

Under normal conditions, a site will tend to rise in a gradual manner. There may even be occasions when it slips down the rankings, before making a further upwards movement. This can be frustrating, particularly if you’re relying on the optimization work to generate much-needed income for your business.

What’s the next strategy if you are Silicon Valley’s most infamous, yet most persistent, ‘also-ran’?  Just having moved its paid ads over to Bing, and with early reports that it will layoff roughly 5 percent of its workforce (Merry Christmas!) as early as December 14, it seems that Yahoo! is all set to undergo yet another restructuring.

Reuters reports that, Yahoo “plans to lay off more than 600 employees as early as Tuesday,” December 14. Most of these cuts will reportedly be in Yahoo’s product group. Reuters notes that, “(t)he layoffs come two years into Chief Executive Carol Bartz's tenure, as Yahoo works to grow its revenue amid tough competition from Google Inc and Facebook.”