Social networks are undeniably a double edged sword, both from an employer and employee perspective. Businesses are increasingly seeing the need to establish some kind of social network presence. Whether or not they know anything beyond the fact they ‘need’ social media is open for debate, but the fact remains: in most businesses, social media usage is welcomed with open arms. With a growing population of smart-phone users, and the increasing availability of iPhone-style apps on cheaper phones and tariffs, social media has become a near-default method of communication for many. Why text or call from your phone when you can freely send a multi-recipient message, perhaps even to more than one platform or just to the world in general?