Chrome's built-in ad blocker is going live. This means that Google will be making the unprecedented move to block Chrome ads. While the average user may not notice much of a change, publishers are dreading this move.

The ad blocker will not block all ads. Only ads that do not meet the standards set forth by the Coalition for Better Ads. You will receive notification that the ad is being blocked, and then you will be given the choice to view the intercepted ad. All ads are subject to being impeded by the blocker, even Google ads. On a positive note, sites that have ads blocked have increased loading speeds, though minimal and an incidental effect.

Firefox is one of the pioneer web browsing applications in the world. With the growing demand for Internet use, there has been a significant growth in the number of applications one can use in web browsing. This stiff competition has led to a decline in Firefox users over time. The Firefox Quantum browser is an innovation by the company with the aim of reclaiming the browsers lost market share.

Unique attributes of the new browser

Being the 57th version of the browser, the firm had to put in a lot of expertise to distinguish it from the earlier versions. Regarding memory space, the design allows users 30 percent less memory requirement if you are to compare its memory capacity to other browsers.Reviews estimate the browser to be two times faster than that of the predecessor, the Firefox 52.

The user interface has the complete facelift. You can flawlessly shift from one tab to another courtesy of the new Phonton UI. A new engine now powers the browser. As a way of making use of the browser more friendly, the browser suggests top stories, has additional pocket features and also the provision to save content. The new version is compatible with Mac and Linux operating systems. An Ios version will soon be available.

Over 190 Chrome extensions were killed by Google as the company ruled them to be nothing more than malware. The ad injecting extensions did not provide enough value over the issues they presented to users by showing ads or installing additional software. The University of California Berkley was involved in the study that led to the malware designation for the add-on products. 194 different extensions were removed from the popular browser and measures were put into place to prevent new ones from performing similar activities against users.

On your Android phone, the popular messaging app WhatsApp now is providing end-to-end encryption. The Open Whisper Systems technology will move to iOS soon also. Whisper Systems was purchased by Twitter four years and the Open Whisper Systems is the open source off-shoot. With over 600 million users, keeping messages and pictures save from hackers has become more important every month with the NSA and hackers getting ahold of celebrity photos from Apple cloud services.