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Internet Today

Foursquare and TikTok seek to Revolutionize Advertising Metrics

Foursquare_logo.svg

Foursquare was launched in 2009 as a local search and discovery mobile app, based on a user’s browsing history, the app makes recommendations for places to go near their current location. This technology was made possible by smartphones’ use of GPS, providing greater personalization for marketing. In 2014 Foursquare launched a new feature of social networking, allowing users to interact with friends using the heck-in’ feature and share their location by selecting a venue nearby.

Social media platforms have provided a new form of advertising, opening up the opportunity for businesses to market their products more directly. Writing an effective advertisement is one thing, but knowing what its impact is and whether the advert reaches its desired target audience is another. Foursquare’s partnership with TikTok aims to address this issue, combining Foursquare’s location data to TikTok’s advertising, providing metrics for businesses to see how effective their campaigns are.

Advertising Options

Mostly used by young adults with almost half of users aged between 18 and 24, TikTok has a huge market reach of over 1 billion users and offers the following advertising options:

· In-feed ads: created using the TikTok manager interface

· Image ads that run of TikTok’s news feeds

· Video ads: full-screen videos that are 5-60 seconds long

· Spark ads: boosting organic content from either the company’s or other users’ account

· Pangle ads: utilizing the Audience Network

· Carousel ads: up to 10 images with their own captions that run through TikTok’s news feed app

· Branded hashtags: campaigns that promote interactions, typically a 3–6-day campaign

With so many forms of advertising available, choosing which method –or methods– to employ is a huge challenge to businesses, even if they can identify TikTok as the best platform to market their products or services. Needless to say, the motivation for advertising is to make people purchase their products. Although sales figures provide useful indicators by correlating sales to the timing of campaigns, Foursquare seeks to go further than that.

Foursquare Measurement Product

Foursquare Attribution is Foursquare’s measurement product, which is being integrated with TikTok in the US and Canada. The new technique seeks to provide data on how effective advertisements are at drawing people into stores, focusing on metrics for businesses with physical locations. The hope is that data analysis will provide critical answers to advertisers, namely:

· The number of incremental visitors TikTok drives to a store

· How much needs to be spent advertising on TikTok to get one more customer to the store

· Which audiences are the most valuable to the business

Internet Today

A Look at Tiktok Effect House

TiktokEffectHouse

Effect House TikTok Ins and Outs

TikTok is the beloved social networking platform that has just unveiled a brand new feature by the name of "Effect House." Effect House, in a nutshell, is an AR (augmented reality) development device. It gives creators the power to put together AR effects. The aim behind this is to empower users who want to take full advantage of AR during TikTok use. Effect House at this moment in time is in beta mode. It's testing exclusively in several parts of the planet. Some testing is actually taking place in the United States.

People who use Facebook and other apps are often familiar with app filters and how they operate. These filters in many cases place stickers on top of peoples' faces. They just as frequently introduce cartoon elements to images. They utilize AR any time this happens. Effect House strives to motivate developers who are part of the AR realm to register. The platform wants to be able to give this thrilling technology to the individuals who use TikTok day in and day out.

Facebook isn't the only different platform that presents people with options that are reminiscent of Effect House. Snapchat is another example of a platform that does the same exact thing. Facebook's Spark AR was established a little while back.

Effect House's Aim

Effect House's primary aim is to assist people who want to convey things with the use of features that are simultaneously effective, vivid and strong. The device possesses built-in components that can greatly aid users. The platform gives users the ease of tracking that's updated, first and foremost. It gives them the luxury of comprehensive interactions all the same. These features give users the opportunity to test things. They at the same time give them the chance to put together, share and handle their existing TikTok effects.

Effect House works tirelessly to simplify things for its users. It strives to give them the ability to hone their talents. It can come in handy for people who have been zeroing in on AR components for a long while. It can come in just as handy for people who are total newbies to the "game." Effect House gives users access to exhaustive video tutorials, instructions and even templates. These things all pave the way for effects creation that's functional and dependable.

Internet Today

TikTok Video Length Expanded to 10 Minutes

TikTok

TikTok has recently announced that it has drastically expanded the maximum length on videos its users can upload to 10 minutes. This is a massive increase from the increase to three-minute videos it introduced last July. Before this the maximum time for videos was only a measly 60 seconds.

TikTok’s spectacular rise to popularity was heavily motivated by the platforms apparent never-ending stream of short and snappy videos, which caught the attention of users. However, TikTok have been trialing extended video lengths for quite some time, believing it will help bring in an older audience and allow its creators more time to produce top quality content.

In response to TikTok’s rise, many of its competitors actually sought to reduce their maximum video time to match the much shorter TikTok video length. However, now TikTok is taking the opposite route and expanding its maximum video length. So how does TikTok video length compare to its competitors?

YouTube

YouTube videos tend to be longer in length than TikTok videos. The maximum video length a user can upload depends on whether the user is verified or not. If the user’s YouTube account is verified they can upload a video which is up to 12 hours long. If the account is not verified then they are limited to 15 minute video length. Therefore, verified accounts have much longer video lengths on YouTube compared to the TikTok video length of 10 minutes.

YouTube Shorts

YouTube Shorts was launched in September 2020, reportedly as a response to TikTok’s shorter videos. YouTube shorts can be up to 60 seconds long, which is very short in comparison to the new TikTok video length of 10 minutes.

Instagram Reels

Instagram Reels, which was also launched in 2020, have a maximum length of 60 seconds, which was also the original maximum TikTok video length.

Internet Today

Is Tiktok Worth It?

TikTok has been skyrocketing in popularity. With over 300 million users, it has become one of the most popular social media platforms, but is it worth it? This blog post will answer all your questions about TikTok and help you decide if this app is worth your time or not. From the features to how the app works, here's everything you need to know about TikTok.

IF YOU WANT TO INCREASE YOUR AUDIENCE

If you want to increase your social media following, TikTok is the perfect platform for you. It has over 300 million users, and it's growing quickly. The app is great for brands looking to bypass traditional marketing methods to reach a wider audience.

However, when you're trying to grow your audience through TikTok, you must take advantage of trending hashtags. This will help you get in front of more people and increase your chances of being seen by people interested in your content or products. If you don't know how to use hashtags on TikTok, here's a rundown:

*Tap the hashtag button at the top of the screen

*Search for hashtags that are related to your brand or industry

*Don't confuse this with an ordinary hashtag; these are designed specifically for brands

*Use them sparingly; too many hashtags can come across as spammy

*You should also consider creating your unique hashtag that ties together all your brand-related posts

NOT ABLE TO INCREASE FOLLOWERS ON OTHER PLATFORMS

Why would you want to use TikTok? The video app is all about quick, short videos. If you're looking for a platform to increase your followers on other platforms, TikTok isn't the answer. This is because it's not possible to link your social media accounts with TikTok. Also, it doesn't allow you to update your profile either. So if you're looking for a way to get more followers and likes on your other platforms, this probably isn't the best option.

YOU'VE ALREADY USED OTHER PLATFORMS FOR VIDEO POSTING

If you're looking for a platform where you can post videos, TikTok isn't it. You can get by uploading short videos to other platforms like Instagram or Twitter.

Internet Today

Affiliate Marketing on TikTok

Everything I Know About Google’s Performance Max Campaigns

As a marketer, you know that the heart and soul of an affiliate campaign are to: promote your product or service and get paid. TikTok Tactics is an online course that helps you level up your TikTok platform approach. You will learn marketing skills from Affiliate Marketing experts.

In Affiliate Marketing, you will master online marketing principles to enhance your Affiliate marketing strategy with a deeper understanding of practical marketing knowledge. In TikTok Tactics, you will master affiliate marketing on TikTok strategies through video tutorials and training lessons. The third section is about Digital Life Hackers, which introduces affiliate marketing digital life hackers' way of work.

The course fee is $297 for a 3-level package. This means that the Affiliate marketing strategies you learn from this course can be applied to many other areas apart from the TikTok platform.

At the end of the course, if your friends and colleagues register and take courses through your Affiliate link, you will get $120 cash revenue as an affiliate marketer. And this is not all – all who go through level 2 and level 3 of this course will become an Affiliate marketer like yourself or even better.

Even if you are not interested in Affiliate marketing on TikTok, you can go through this course to learn Affiliate marketing strategies. Affiliate marketing is just one strategy of many. Knowing Affiliate marketing will always help you build your career in digital marketing. And if it becomes your profession, then congratulations! If not, then, like millions of others, take it as a specific skill that will ensure that your income keeps on growing month after month.

How will Affiliate Marketing Benefit you in TikTok Tactics?

The course will help you become a better affiliate marketer on various digital platforms and help you earn extra cash. Affiliate marketing is all about promoting Affiliate links; some people do Affiliate marketing for fun; or are generally involved with Affiliate marketing already. Some Affiliates promote the Affiliate links of their friends and family members to earn money without giving too much effort.

With TikTok Tactics' Affiliate Marketing course, you will learn how to make your Affiliate income grow month after month, year after year. You can even become an Affiliate Marketer like one of the most successful online marketers.

Why TikTok Tactics Help Grow your TikTok Account?

The tactics focus on four primary elements; attribution, catalogue, creative, targeting, bidding & optimization. The elements are very crucial to help make your TikTok account competitive in the already flooded market.

TikTok is a video sharing platform; TikTok has the potential to make anyone's TikTok account grow like never before. TikTok can help you create content for the video or use it solely as a tool to search trending videos. Even TikTok could be your backup plan if your YouTube account increases subscribers, but you do not see revenue coming in from ads displayed on your videos.

By having TikTok, you will have another way of monetizing because TikTok will play an essential role in increasing views on all your other social media platforms. Tiktok requires its users to have good knowledge of paid advertising channels for website owners and bloggers.

Why Enroll in the TikTok Tactics Online Course?

The TikTok Tactics course is designed not only for TikTok users but also for TikTok users who want to learn how to make money online. The TikTok marketing strategies are aimed at helping you build a successful TikTok platform and making some good income on the side.

The online course helps design your account, post competitive content, marketing, and optimize your TikTok video marketing efforts. TikTok is a social media platform with over 500 million users worldwide; TikTok has vast potential to make anyone's TikTok account grow like never before.

If you want to be competitive in TikTok, consider enrolling in this course. TikTok is the future. TikTok has a vast potential to be one of the smartest investments in your career and life if you learn how to use it right. Tiktok Tactics online course helps users grow their Tiktok accounts like never before.

Internet Today

Influencer Marketing Hub Tiktok Money Calculator

Influencer Marketing Hub Tiktok Money Calculator

Influencer marketing is the word on each and everyone's lips at the moment all around the Globe. Influencers are popping up everywhere, and TikTok influencers dominate the social conversation. Influencer marketing has come a long way since word-of-mouth recommendations from friends and family became old-fashioned. Influencer marketing practices allow you to reach new audiences you might not have yet considered by tapping into existing conversations happening all over social media every day which your current customers may be taking part in.

Wix NetSuite

Wix NetSuite website integration searches influencers that fit with your market demographic. Now that influencer marketing is for sure an established practice, it can often feel like there isn't enough time in the day to execute each influencer marketing strategy or even to find influencers who fit your niche. Influencer marketing hub is the influencer marketing solution you need for this problem and much more. Influencer marketing hub is an influencer search engine that provides marketers with a one-stop-shop for their influencer needs. Through influencer search, influencer marketing hub's users can search through influencers by category, gender, location, etc., saving them countless hours scouring the web for influencers relevant to their industry.

Influencer search influencers by category not only does influencer marketing hub offers an ideal solution when it comes to searching for new influencers. They as well provide detailed statistics on all the influencers in their database. These influencer statistics tend to be divided into five categories thereby allowing influencers to easily showcase their influencer marketing hub stats, including You tube subscribers, Facebook followers, Twitter influencers, Instagram influencers, and even the website influencers.

Influencer Marketing Hub Blog

The influencer marketing hub blog influencer search tool these detailed statistics on influencers not only gives businesses the chance to learn more in regards t the influencers they come across during their influencer search on influencer marketing hub, but it further also gives an insight into each influencer's following. This is particularly helpful when it comes to looking for new influencers to work with, as you know exactly what kind of audience they have. In addition to all this, through finding influencers using the search tool offered by influencer marketing hub, marketers never have to rely on influencers finding them. Influencer marketing hub will always be there with influencers in hand, ready to deliver a list of influencers specific to your niche and their following in order for you can see which influencer is the best fit for your brand.

EntertainmentInternet Today

How Much Is My Tiktok Account Worth?

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Ever since Tiktok was developed, many people have become instant sensations around the world. Anybody with a smartphone with the TikTok app installed can make short videos to circulate to users on TikTok and social networking sites. The instant acceptance of Tiktok by content developers has shown that it is possible for new companies to take on giants in the industry, such as YouTube. It is important to note that some people are more successful on Tiktok than others. Perhaps they have developed a solid strategy for getting more viewers and followers. Whatever the case, it is important to note that it is possible to sell a popular Tiktok account with many subscribers.

How to Sell Tiktok Account

For years, people have been selling social media accounts with many followers. There is a huge demand for accounts with a large number of subscribers, viewers, followers or users. After all, marketing firms may want a large audience, but don't have the time or patience needed to attract and retain users. It is cheaper and much easier to just purchase an already popular social media account. If your Tiktok account is a sensation, you can make a good amount of money selling your Tiktok account.
If you are prepared to sell your Tiktok account, you have to exercise caution to ensure you don't get scammed. Ideally, you should always use an escrow service to sell Tiktok accounts. This will help to ensure you get paid after handing over your account to the buyer.

How Much is My Tiktok Account Worth?

There are many factors that may affect the value of your Tiktok account, but the main factor is the number of followers you have. The higher the number of followers, the higher the value of your account will be. If your Tiktok account has less than 10k followers, your account will sell for around $100, but this will depend on a few other factors. Accounts with up to 50k followers can be sold for around $500. If you have 100k followers, you can get $1,000 for the Tiktok account. Accounts with up to 500k followers are normally sold at over $5,000. You can get upwards of $30,000 if you have an account with more than a million followers.

EntertainmentInternet Today

TikTok Mobile Gaming Is Coming With Zynga Collaboration

DiscoLoco3D

TikTok may already be the most popular app in the world but it is not about to rest on its laurels. It is exploring new growth opportunities such as TikTok mobile gaming with the help of the industry leader Zynga. This was announced along with Zynga's Q3 earnings report which revealed an excellent revenue increase of 40% year-on-year at $705 million. The partnership of two of the hottest names in tech today is turning heads and creating excitement.

Disco Loco 3D

The plan is to launch a game called "Disco Loco 3D" on the Tiktok platform. This will be an exclusive so interested parties will have to come over for the experience. The single-player game is designed as an endless runner with players having to walk down a catwalk while they avoid obstacles, perform dance moves, challenge friends, and collect medallions. The concept is actually similar one of Zynga's creations called "High Heels" so those who are familiar with the title should find this easy to play.

Disco Loco 3D is a way for TikTok to test the waters with a traditional game. It is not just about the technicalities more so about their users' appetite for gaming within the app itself. The company wants to understand how the community wants to engage with games. There are already millions of gamers on TikTok who create and consume video content. They range from casual gamers who play for fun to the hardcore players who compete at the highest levels. How they will respond to this tighter integration will be interesting to see.

Garden of Good

It should be noted that this is not exactly TikTok's first game on their platform. They already have one under their belt called the "Garden of Good". However, that was more for charity than for entertainment or profits. It was a partnership with the organization Feeding America with the goal of raising funds for their programs. It was launched earlier this year through TikTok's own efforts. Players were given their own virtual garden to care for. They could also provide support to friends who were also playing their game. They can earn points as their garden grows. These can be then be converted into real donations to the charity.

Business FirstInternet Today

What You Need To Know About ‘Made For Tik Tok’ Tip Videos

Made for TikTok

Since its introduction, Tik Tok has been among the best performing apps in every section, from entertainment to business marketing; you can be sure to get what you want in Tik Tok if only you get the right audience and do the right thing. Many things had changed in the app, trying to make it perform well than when it was first introduced. Not long ago, TikTok launched a new feature on their app, which is meant to help marketers and other business operators understand the essential elements of the app as it enhances the creation of better TikTok campaigns.

The feature is 'Made for TikTok'; this is a new series that highlights the key and most essential lessons from professionals and experts. It will begin with an actual workout program series whose host is David Ma.

Apart from being a fun way to entertain yourself while looking into the camera, Tik Tok is an excellent opportunity for businesses to engage with users in a creative and cost-effective way. There are two things that appeal to different kinds of brands. One is to use one's own creativity by creating a unique story line and the other is to take advantage of existing content, such as popular characters (Disney, Star Wars), and assemble them into an entertaining video.

The New York Times’ food blog Little Otsu took the latter route and made a video using characters from Frozen and Spiderman. The result is hilarious and engaging, and it has attracted over 2 million views in the past week.

It is advisable to make your videos short and to the point. I do not think that brands will go well with long-form video on this platform. Therefore, you need to come up with ideas that can be expressed in 10 seconds or less.

The Purpose of TikTok Tips Videos

As the name suggests, they will be educative videos that will aim to engage their audience most in every available and reasonable way possible. For instance, the workout program will be a video that incorporates various workout series clips; it considers the viewer's interest and therefore ensures they are engaged through comments, co-creation, subcultures, and other many ways. Each of the mentioned elements can be easily viewed in isolation on TikTok for Business Profile as it aims at promoting what you do.

You should remember that these videos are not in-depth; however, they are made to provide the required information that will enable people to understand TikTok more broadly. This aspect is with the intention of better alignment of content so that usage behaviors and shifts can be enhanced.

Importance of using TikTok for Business Ad Campaigns

TikTok has almost a billion users globally; many brands seek to meet their customers and potential buyers. Therefore, 'Made for TikTok' through the TikTok app can make it easy for these businesses to meet the people they need to flourish.

Using TikTok for ad campaigns for a business can be the best idea as it is the first and quickest platform that attracts young consumers who are crucial to the development and growth of a business. Getting the significant benefit by attracting many consumers will sustain businesses for a long; for instance, if you compare a business that advertises with TikTok with the one that advertises with other platforms, the one for TikTok must be attracting a large number of customers.

As the second largest consumer market, there are many opportunities for companies to get creative. TikTok has become a global phenomenon for this. This app allows people to connect with others by creating video stories. There are different creative tools that help anyone to create their videos, which can then be shared on other social media platforms.

This is the reason why many brands are interested in using this app to reach their customers. For example, Ohio State Football announces their game by making tips videos. This way they can share their game information to all their fans via the mobile phone app.

This mobile app is very easy to use by both businesses and individuals. As well as many other social media sites, it helps people gain more followers and gain more brand awareness.

Internet TodaySoftware Sensations

Why Snapchat Is Becoming More Popular Than Other Platforms

SocialMedia

Teens are known to be the people who primarily use social media; there are various social media platforms that teens use for fun and even catching up with friends and family by creating memories. If you are updated, you must know the relationship between Snapchat and teens; lately, Snapchat is becoming more popular than TikTok and Instagram. Everyone is asking themselves, why is this happening? This app is changing the way people use social media in many different ways, and that is why you find that even marketers are currently marketing their products using Snapchat. Here are the reasons why Snapchat is becoming the talk of town more than the others:

Snapchat Creates The Urgency Sense

The main difference between Snapchat and other social media platforms is the fleeting nature of the content. Unlike Tiktok and Instagram, where you have to constantly check on the app daily to stay updated with your friends' content, Snapchat allows teens to view their close friends' snaps and chats within ten seconds and stay up to date. Moreover, the content friends share in their stories can disappear after 24 hours of posting.

This nature of the app allows people to share stories of their current situations that they would not want to stay in their lives forever. Simple things like the people you hang out with while having dinner, what you ate, and whatever happened over the day. For this reason, you will find Snapchat and teens being one.

Encourages sharing of full stories rather than highlights

Daily users are likely to spend about 25 to 30 minutes on Snapchat daily; you should not be surprised to know that they get a lot of content from that. It is common for peers to share at least ten moments a day from when they woke up until they slept. For instance, if you take a trip, you might want to take your friends along virtually, and every moment you share, they find it in full rather than just a highlight of their trip.

Live without ads

Snapchat is among the few platforms where you can share live news without ads appearing or popping up every moment. It gives users choices when to view brands' content, thus enabling the selected brands to promote their products and content through Snapchat's Discover. This tab can quickly draw an audience of about 40 million people within 24 hours, and here you will promote whatever you want without disruption.

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