Picture this: you’re scrolling through TikTok, giggling at a quirky dance or a meme that hits way too close to home, and suddenly, there’s Netflix, popping up like your coolest friend who always knows what’s trending. With over 34 million followers and a knack for stealing the spotlight, Netflix has cracked the code on TikTok marketing, turning shows like Squid Game and Wednesday into global obsessions. From 2020 to 2021, they skyrocketed to 10.6 million followers, and they’re still growing. So, how does Netflix make TikTok feel like a cozy hangout while subtly convincing you to binge their latest series? Let’s dive into their playbook and see what makes their approach so dang irresistible—and what your brand can steal to shine on TikTok.

1. They Get TikTok’s Wild, Wonderful Vibe

Netflix doesn’t just post on TikTok; they live there. They know TikTok is a whirlwind of goofy trends, heartfelt moments, and pure chaos, and they lean into it with open arms. As Netflix’s film marketing VP Jonathan Helfgot puts it, you’ve gotta “sprinkle a little chaos” to stand out. They’re not recycling stuffy TV ads—they’re crafting short, punchy videos that feel like they were born on the app.

• Made-for-TikTok Clips: Take Bridgerton. Instead of a boring trailer, Netflix dropped quick, swoon-worthy snippets of romantic glances and dramatic ball scenes that had fans screaming, “I need this in my life!” Those clips helped make Bridgerton a record-breaking hit.

• Riding Trends: When a catchy sound or challenge takes off, Netflix is ready. For Squid Game, they paired a tense scene with a viral audio clip, and boom—it became their most-watched TikTok post, fueling the show’s global craze.

• Short and Sweet: Most of their videos are under 30 seconds because they know you’re probably scrolling at lightning speed. But when they want to tell a bigger story, they’ll stretch to a couple of minutes for max feels.

Netflix gets that TikTok isn’t about perfection—it’s about fun and realness. That’s why their content feels like it’s made by someone who’s just as obsessed with the app as you are.

2. They Team Up with TikTok Stars Like Old Pals

Netflix knows the real MVPs of TikTok are the creators who make you laugh, cry, or dance like nobody’s watching. So, they team up with influencers—big names, small creators, and everyone in between—to spread the word about their shows in a way that doesn’t feel like an ad.

• Cobra Kai’s Big Win: For Cobra Kai Season 3, Netflix worked with ten influencers from the U.S. to France, creating a #CobraKaiChop filter that got 2.8 million views. The hashtag? It exploded by 500 million views, all because those creators made it feel like a party everyone wanted to join.

• Perfect Matches: For Bridgerton, they picked influencers who live for romance and fancy vibes, getting them to recreate Regency-era dances or gush about the show’s drama. It felt so natural, fans couldn’t resist jumping in.

• Letting Creators Shine: Netflix gives influencers a simple brief and says, “Do your thing!” That freedom makes the content feel like a friend’s recommendation, not a sales pitch.

By partnering with creators who already have fans’ trust, Netflix sneaks into your feed like a buddy sharing a hot tip—and it works like magic.

3. They Start Trends That Take Over Your FYP

Netflix doesn’t just follow trends; they make them. Their viral challenges turn viewers into co-stars, creating a buzz that’s impossible to ignore.

• Wednesday’s Dance Fever: Remember that Wednesday dance to Lady Gaga’s “Bloody Mary”? It wasn’t just Jenna Ortega slaying it—everyone from soldiers to grandmas got in on the action. The trend racked up billions of views, helping Wednesday become Netflix’s second-biggest English-language series with 1.24 billion hours watched in a month.

• Bridgerton’s Fan Frenzy: Netflix got fans to dress up in gowns, act out scenes, or dance like they’re at a Bridgerton ball. The #Bridgerton hashtag blew up with billions of views, turning the show into a cultural obsession.

• Smart Hashtags: They mix their own hashtags (like #netflix or #squidgames) with popular ones (like #comedy) to pop up on more For You Pages. Fun fact: four hashtags get the most views, but two spark the deepest engagement.

These challenges make you feel like you’re part of the Netflix universe, not just watching it. It’s like they’re saying, “Come play with us!”

4. They Act Like Your Biggest Fan

Netflix isn’t some distant corporation on TikTok—they’re like that friend who hypes you up. They show up as fans first, and it makes you want to root for them.

• Chatting with Fans: They reply to comments, share fan art, and repost your videos, making you feel seen. For Stranger Things, they shared retro fan posters that had everyone feeling nostalgic.

• Meme Queens: Netflix’s TikTok is basically a meme account sometimes, dropping hilarious, relatable posts that scream, “We get you.” Whether it’s a Ginny & Georgia joke or a Squid Game meme, they’re speaking your language.

• Building a Squad: By showcasing fan reactions or stitching fan videos, Netflix creates a vibe where everyone’s in on the fun. For The Perfect Find, they shared a montage of fans freaking out over key moments, and it felt like a group chat come to life.

This down-to-earth approach makes Netflix feel like a pal, not a brand, which is why fans keep coming back.

5. They’re Secretly Super Smart About Data

Okay, Netflix might seem all fun and games, but behind the scenes, they’re crunching numbers like nobody’s business. Their data obsession—part of why their streaming service is so addictive—powers their TikTok game, too.

• Posting Like Pros: From April 2021 to March 2022, they ramped up to 100 videos a month, growing their followers by 70% and adding 9 million new fans. They know exactly when to post for max impact.

• Reading the Room: Using TikTok Analytics, they track what you watch, like, and share. That’s how they knew Squid Game would hit big with Gen Z, who love discovering foreign shows (49% of them are into cultural exploration).

• Going Global: Netflix mixes in diverse content, like Korean dramas or anime, to connect with fans worldwide. Their Business Proposal posts, for example, hooked romance fans across continents.

By using data to figure out what you love, Netflix makes sure their TikToks land right in your sweet spot.

6. They Bring the Party Beyond TikTok

Netflix doesn’t stop at TikTok—they throw in real-world stunts and cross-platform campaigns that make their shows unforgettable.

• Wednesday’s Everywhere: The Wednesday campaign wasn’t just about that viral dance. They put “What would Wednesday do?” on airport security trays and splashed localized billboards worldwide, tying it all back to TikTok’s buzz.

• Stranger Things’ Wild Rides: They teamed up with Lyft for “Strange Mode” rides and Burger King for upside-down burgers, then shared the hype on TikTok. Those collabs got thousands of new followers in a snap.

• The Thing’s Big Moment: For Wednesday, Netflix sent a creepy crawling hand roaming New York streets, filming reactions for TikTok. It was weird, it was bold, and it stuck with everyone who saw it.

These big, bold moves make Netflix’s TikTok campaigns feel like part of a larger adventure, pulling you into their world.

What Your Brand Can Learn

Netflix’s TikTok magic is something any brand can tap into. Here’s how to borrow their sparkle:

1. Vibe with TikTok: Make videos that feel like they belong on the app—fun, quick, and full of personality.

2. Befriend Creators: Team up with influencers who love your niche and let them tell your story their way.

3. Get Fans Involved: Start a challenge or hashtag that invites people to join the fun, like a mini community.

4. Be a Friend, Not a Brand: Chat with fans, share their content, and drop memes to show you’re one of them.

5. Peek at the Data: Use TikTok Analytics to see what works and tweak your posts to keep fans hooked.

6. Go Big or Go Home: Mix TikTok with real-world or cross-platform ideas to make your brand unforgettable.

There's a new app out there, it's not TikTok! The newest sensation taking the world by storm is Lemon8. Figure out what's going on with all the publicity in this article.

Lemon8, TikTok's sibling app, may interest you if you're a fan. With its own distinct features and content creators, this brand-new platform is rapidly gaining popularity. We'll look at what Lemon8 is all about and why it's already causing a stir on social media in this piece.

How does Lemon8 differ from TikTok and what is its purpose?

Lemon8, a brand-new social media app, shares many similarities with TikTok but also features that set it apart. Like TikTok, clients can make and impart brief recordings to different altering devices and channels. Nonetheless, Lemon8 additionally has major areas of strength for an on local area working, with highlights like gathering talks and the capacity to team up with different clients on recordings. Furthermore, Lemon8 has a more smoothed out interface and a more organized feed, making it simpler for clients to find new happy.

Lemon8's distinctive features are the driving force behind its popularity.

Due to its distinctive features that set it apart from other social media apps, Lemon8 quickly gained popularity. With group chats and the ability to collaborate with other users on videos, its strong focus on community building is one of its most notable features. Additionally, the app's more curated feed and simplified interface make it easier for users to find new content. These highlights, joined with the capacity to make and impart brief recordings to various altering instruments and channels, have made Lemon8 a hit with clients all over the planet.

How to produce content on Lemon8 that is engaging.

Being original and creative are the keys to producing engaging content for Lemon8. Use the app's editing tools and filters to bring your vision to life, starting with ideas that align with your interests and passions. Go ahead and explore different avenues regarding various styles and organizations, and make certain to draw in with your crowd by answering remarks and teaming up with different clients. With just the right amount of inventiveness and exertion, you can make content that resounds with your supporters and assists you with building areas of strength for an on Lemon8.

The possibility of using Lemon8 for marketing by businesses and influencers.

Lemon8 presents a one-of-a-kind opportunity for businesses and influencers to build their brands and reach a younger audience as a result of its growing popularity. Businesses can creatively and funly showcase their goods or services by creating authentic, engaging content. The app can also be used by influencers to work with brands and share sponsored content with their followers. Consider how this new platform might fit into your marketing plan as Lemon8 continues to gain traction.

Domino’s Pizza has surely come a long way with its social media efforts.  From almost being a victim and a text book case of things you should NOT do on social media, the company has used social media to reinvent and to rebrand itself and to strengthen its new brand.  Domino’s Pizza has become one of the icons of what you should do for your own media efforts.

Struggling with social media?  Here is what you could learn from Domino’s Pizza:

Let’s start discussing your small business marketing plan by taking a look at the definition of marketing itself. Marketing covers more than just advertising, which is a concept many small business owners may not understand. The most important function of marketing, arguably, is to create a unique selling proposition to the buyer, thereby making them less able to consider other options. Marketing is just as much about what you sell, as how you go about selling it.

Image by Getty Images via @daylife

Let’s face it: the average web user’s attention span is pretty short, and Google knows it. For this reason, the importance of diverse content in achieving higher search engine rankings and increased sales cannot be overestimated. In recent years, Google has revised its search engine ranking algorithm several times, each time with an effect on the sales prospects of commercial sites. To take advantage of these changes and provide the best possible chance of success, web designers and business owners must incorporate diverse media types in their overall marketing strategies. Video content is especially important for these websites, since it not only offers the full audiovisual experience for the target audience, but can be viewed on a wide array of devices, including desktop computers, laptops, tablets and mobile phones.

Though many have predicted a paperless future void of magazines and newspapers, this is certainly not the case.  You can still expect a thick issue of Vogue every September and print is far from dead.  Print advertising will continue to serve advertisers with its prestige and print will continue to thrive.  That said, the print advertising landscape is certainly changing.

Follow Twitter Accounts Without One

If you are located in the US, Twitter is now providing the ability to follow anyone on Twitter through SMS, even if you do not have a Twitter account yourself. The feature is called Fast Follow and was presented on Twitter’s blog with some other SMS tips. It seems pretty simple and straight forward according to the blog’s description. Just send a message to the Twitter shortcode from your phone as “follow [TwitterAccount]”. So if you wanted to Follow Steve Patterson (@srpatterson) then send a message to 40404 like “follow SRPatterson”. You will then begin to receive all their tweats as text messages.