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Internet Today

A Look at TikTok's New Ecommerce Features

eCommerce

Developed and launched in 2016 by ByteDance, TikTok is a social media application that allows users to share short videos. In early 2020, TikTok gained massive popularity across the globe, thanks to the COVID-19 pandemic that triggered the social isolation and lockdown policies. While this application was solely meant for entertainment at first, e-commerce sellers are now taking advantage of it to market their products. With that in mind, here's a look at some of the new TikTok's new features.

TikTok Product Links

This feature allows the seller to add a product link, which enables the users to click and view the products in the online shop. This way, TikTok sellers get to market their products on this platform without necessarily displaying them.

Short Video Displays

Apart from adding a link to your products, TikTok also allows you to display your products in form of short videos. Here, you can demonstrate the actual working of the product and get people interested in purchasing it.

Livestreamed Shopping

This feature allows brands and influencers to host shopping livestreams, enabling viewers to view products and make in-app purchases in real-time. The TV shopping channel feature is suitable for brands and influencers that command a massive fan following.

TikTok's Competitors

Currently, TikTok is competing with numerous other ecommerce platforms such as Shopify, Wix, Square online, BigCommerce, and Squarespace. Despite their different business models, these platforms target virtually the same audience, meaning the competition in this space is cutthroat.

TikTok Partnership With Shopify

In October 2020, TikTok announced a partnership with Shopify that would allow at least 1 million merchants to market and sell their products through video ads. So far, the TikTok for Business feature enables ecommerce entrepreneurs to create and run campaigns on TikTok and engage their online communities. Beyond advertising their offerings on TikTok, merchants can also sell their offerings on the platform, and therefore, earn money on the platform.

Internet TodaySoftware Sensations

TikTok US: What The Future Holds For The Popular Social Media App

OracleTikTokUS

TikTok is one of the most popular social media platforms out today. From trending dances to sketch comedies, social media influencers are really finding creative ways to make great content, brand themselves, and earn livable salaries. Still, the social media platform has not been without its challenges and controversy.

What Is TikTok and Why Is TikTok US In the Throes of Political Discourse

TikTok, in many ways, is like the popular Vine app we had a few years ago. Like Vine, TikTok is a video social media app where 'real short videos' take center-stage. The short-form video app has been the source of viral dances that have taken pop songs up the Billboard charts, as well as spearheaded viral political activism and satirical content. It is the virality of its content that has added to the app's popularity and rapid rise within the pop culture digital dynamic.

All things considered (including the shareability of its content to just about every other popular social media platform), all is good and well in the world of TikTok. Well, except for its owner, that is. The TikTok app is owned by Chinese company ByteDance. The concern is that user data can be handed over to the Chinese government if so required. The owners of TikTok has pointed to the fact that they are against such practices and would not hand over user data at the request of the Chinese or any other government. Still, the United States (US) government considers the app to be a national security threat and commands that the app owner meet the outlined requirements of risk being banned in the US.

The Ultimatum: The Only Solution the Trump Administration Will Accept

Even with the best efforts of the owners of TikTok to reassure the US government and other critics that the app does not use spy technologies nor is it a threat to national security, the Trump administration has laid down the gauntlet. The ultimatum is simply this, be banned in the US or be owned by a US company with user data being held and controlled on US soil - far from access by foreign governments and espionage. With the option to be US-owned, there is a light at the end of the tunnel.

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