The popularity of the Internet is starting to hit brick and mortar businesses right where it hurts, their sales volume. As consumers enjoy browsing online stores in the convenience of their own homes and having their goods delivered to their door, offline businesses are beginning to realize they must create an online presence or get left behind. The advantages of e-commerce are many and varied, not the least of which is reduced costs. Venturing into the world of e-commerce is not something any business should rush headlong into. Before your business ploughs ahead with a virtual store, consider the following points to help you get set-up right the first time.