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Twitter Retires the Early Bird Advertisement Product

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Twitter Retires the Early Bird Advertisement Product

Today at the IAB Mixx conference, Twitter COO Dick Costolo announced that the Twitter Early Bird program would be retired. The advertising program allowed advertisers to make product announcements directly to Twitter users through one centralized account, @EarlyBird. Virgin American and Disney were companies that took advantage of the program but most offers were only for the American market which Twitter felt was alienating to international users.

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