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Internet Today

Filter Bubble DuckDuckGo

Image representing Duck Duck Go as depicted in...

Image via CrunchBase

Filter Bubble DuckDuckGo

You are living in a technology filter bubble according to the search engine DuckDuckGo and  a recent presentation by Eli Pariser. Because of such technologies as personalization and localization, you see in search results things that you have previously found useful and interesting, effectively filtering out other points of view and opinions. Google provides ways for you to get around personalization and localization but the methods are not simple and must be implemented each time you search.