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When it comes to search engine optimization, most of us want to see results. But we don’t want to be waiting for too long. We want to see results soon!

The problem is that massive leaps in search engine positioning don’t tend to happen in a matter of days. I’m not saying that it’s impossible, but it’s certainly unlikely, that you’ll see a website rising in this way.

Under normal conditions, a site will tend to rise in a gradual manner. There may even be occasions when it slips down the rankings, before making a further upwards movement. This can be frustrating, particularly if you’re relying on the optimization work to generate much-needed income for your business.