The swirl of negative publicity surrounding suddenly infamous ‘Black Hat’ online marketer, Vitaly Borker - whose anti-social online marketing practices and absolute lack of any business ethics were featured in an interesting yet scathing report in The New York Times – seems to have forced Google to tweak its all-important search algorithm. But, as ever, the folks at Google’s MountainView, CA headquarters are being circumspect about the changes to the highly-secret search algorithm that is at the core of Google’s business.