Recruitment drives through LinkedIn now face competition as Facebook creates a new job opening feature.

Pages have always been an important part of Facebook's ecosystem, and now they've added a new twist: job listings. Companies who currently market their products via their Facebook news feeds may now also have a new reason to funnel traffic that way; driving traffic for Facebook and paying for the privilege.

At present, it is only an experiment, first spotted by TechCrunch, and part of a wider drive to address the burgeoning social recruitment market. It is, in part, a response to behaviour that Facebook confirm they have already noticed: small businesses offering jobs through their existing Facebook pages.

There are already others participating in this market -- LinkedIn, Work4 and Jobscore to name but a few -- so there is clearly demand to be addressed. These services can already be embedded in Facebook pages, so it is a natural follow-on for Facebook to launch their own service. Speculation online is that Facebook already did some preparation work when it tested Profile Tags in 2015.