In a surprising turn of events, TikTok has announced the discontinuation of its original Creator Fund, a $1 billion initiative launched in 2020. The fund was designed to support ambitious creators who sought opportunities to foster a livelihood through their innovative content. However, the fund will cease to exist starting December 16th, 2023.

The Creator Fund was a unique initiative that distributed money based on creators’ shares of the platform’s overall views. It aimed to help eligible users making content on the app, providing them with financial support over three years. However, the fund faced criticism from creators who complained about low payouts, despite their videos garnering millions of views.

One of the vocal critics of the fund was Hank Green, an early YouTube star and a well-known figure in the internet culture. Green argued that the fund was outdated and worked more in favor of TikTok’s bottom line rather than its creators’ best interests. He shared that per 1,000 views, he was making about 2.5 cents, a figure echoed by other creators who also shared their disappointingly low income despite having large viewership numbers.

The discontinuation of the fund will affect creators in the United States, United Kingdom, France, and Germany. However, creators in Italy and Spain will not be affected by this change.

As one door closes, another opens. TikTok is shifting its focus to its newer Creativity Program. This program was developed based on the learnings and feedback from the Creator Fund. It aims to resolve some of the initial complaints about the fund and offers a higher average gross revenue for qualified video views.

Unlike the Creator Fund, the Creativity Program has specific requirements on video length, rewarding creators who make videos longer than one minute. To be eligible for the Creativity Program, creators must be at least 18 years of age and have at least 10,000 followers and at least 100,000 views in the last 30 days.

Social media managers around the world are being laid off, but TikTok viewers are helping rescue the situation with their generous donations! Learn more about this inspiring story.

In a heartwarming story, TikTok viewers are coming to the aid of social media managers who have been laid off. Some managers started using the platform to share their stories and ask donors for help to keep their jobs, and their pleas have been answered with generous donations from kindhearted viewers.

How TikTok Viewers Helped Social Media Managers

TikTok viewers are proving to be generous and caring people as they have come to the aid of recently unemployed social media managers. Many users set up Givealittle campaigns asking for donations, while others shared stories of their job losses and new strategies they have been forced to use in order to support themselves financially. Thankfully, viewers responded with incredible kindness by donating via PayPal or offering advice on how to succeed in finding a new job. This inspiring story proves that even in difficult times, there can sometimes be a silver lining with the support of great people.

Why Social Media Managers Are Facing Job Loss

Social media managers around the world are facing job loss due to the coronavirus pandemic. Companies have had to downsize and many of them were forced to turn to layoffs instead of furloughing employees. This has meant that many social media roles have been cut and those managers that are lucky enough to keep their jobs are operating under reduced hours or taking pay cuts. Those who have no other source of income, like freelancers or those still in school, find themselves in a difficult financial situation with no option left but to turn to viewers via Givealittle campaigns or asking for donations through PayPal.

What Kind of Donations Were Made to Help Struggling Professionals

A variety of donations have been made to help the social media managers affected by job loss. TikTok viewers have responded with hundreds of dollars being donated, making it easier for those who have faced job loss to keep their heads above water financially while they search for other work opportunities. Many of these donations were accompanied by encouraging messages and words of kindness, which gave heartwarming support to social media professionals in need.

How Companies are Responding to this Online Generosity

Companies are praising their laid-off social media managers and showing support for the TikTok viewers' donations. Some companies have set up funds to help the laid-off individuals, while others have launched campaigns to bring awareness and increase assistance donations. Organizations such as companies in the tech industry have also acknowledged that more needs to be done in order to protect and secure future employment opportunities for social media staff members.