ISMagazine.com - Patrick Stevens
Phoenix, AZ – On this National Giving Tuesday, we wish to spotlight this past month's very special live fundraiser event hosted by TikTok and Make-A-Wish, with multi-platinum singer-songwriter Jason Derulo and independent singer-songwriter and mental health advocate Alexander Stewart. The evening happened this past Tuesday, November 19, 2024. They aim to raise $250,000 in one hour, to grant life-changing wishes for children with critical illnesses.
A Night of Music and Giving
The entire 3-hour LIVE event was replete with music, excitement, and much emotional moments as Jason Derulo and Alexander Stewart performed for their fans. Special gifts could be sent during the LIVE session, for which TikTok would donate to Make-A-Wish for each gift sent. This event spurred the inspiring behavior of the TikTok community to become Wish Makers and support a cause that finally mattered.
The Impact of Wishes
Leslie Motter, president and CEO of Make-A-Wish America, underlined the importance of these wishes for transforming the lives of the children and even improving health outcomes. "Wishes bring hope and inspiration, uplift spirits, and connect people," Motter said. "We are thankful to TikTok and every artist using their platform to help make more wishes a reality."
A Community United
It was a testament to the power of community and the resulting power of pooled giving. Further testifying to the commitment of TikTok to making positive change in the world was a $3 million pledge in funds, along with an additional $1 million in ad credits, to various nonprofit organizations.