In a bid to establish a major presence among Internet streaming music services, VEVO and YouTube have made public their partnering with American Express in initiating a live-streamed concerts to be called "Unstaged: An Original Series From American Express."
On August 5th, the first of five concerts commences with an event in Madison Square Garden featuring the group Arcade Fire. It will be concurrent with the band's August 3rd release of "The Suburbs", their latest album. Also performing in the event are The Roots and also John Legend, both of whom have album releases this year. The Arcade Fire concert in New York is only the beginning of this outstanding program of five musical events planned by VEVO,YouTube and Amex.