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The Destiny of the Yellow Book

yellow-pages-

With the prevalence of internet searching and online mapping for businesses, the future of yellow book seems weak. On the other hand, there are steps that the publishers can take to maintain clients and generate revenue from the printed address books.

The obvious option is for the yellow pages publishers to develop online versions, if not fully go digital. Most have already gone down this path, with excellent mobile applications for searching for local addresses and contacts. The only disadvantage of this option is that the income generated from the online pages is considerably less than what could be earned from traditional printed versions.

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