Members of the United States Senate are calling on the Federal Trade Commission to investigate the company that is, allegedly, creating and selling bogus social media followers. The Senators requesting the investigation demand that the practice of selling fake accounts is deceptive and even fraudulent.
Senators Richard Blumenthal and Jerry Moran believe that the practices of this company have created a consumer harm by fabricating goodwill and credibility that does not exist. Devumi, the company responsible for peddling the fake accounts, use real accounts as templates to add authenticity to false followers. The company is responsible for manufacturing followers, likes, connections, and shares on the various social media platforms.
With the FTC remaining reluctant to open an investigation, Eric Schneiderman, Attorney General of New York, has decided to take action. He is investigating whether or not these fake accounts, or bots, are using the identity of those who have had them stolen. His greatest concern is that the voice of genuine people will be overpowered by paid for rhetoric.