IS Magazine Blog

Internet Today

The Power of Influencers and Social Media: Insights from Shopify Data

In today’s digital globe, consumer behavior is enormously affected by social media and influencers. This has been shown by recent Shopify statistics that stress the need for these elements in most businesses particularly within e-commerce.

The Ascendancy of Influencer Marketing In the 2020s

Influencer marketing has expanded in recent years. In fact, funds raised from this sector are expected to hit $21.1 billion by 2024 according to Shopify estimates. A significant part of this growth can be attributed to how people trust more influencers on different platforms thus using them as channels through which companies can get a link with their consumers.

MicroInfluencers1

Social Media's Influence on Consumer Decisions

Nowadays, brands can hardly do without social media platforms to relate with their consumers. According to Shopify, 85% of the millennials make purchases based on advice received from social media. This group mainly uses Instagram, TikTok and YouTube to view the products because these platforms show signs of being dominated by influencers who often showcase the items.

The Significance of Micro-Influencers

Shopify's insights also confirm that micro-influencers are becoming increasingly significant, i.e. those who have smaller but highly engaged followings. Unlike their larger counterparts, these are individuals who have between 10,000 to about 100,000 followers most of whom have a very active audience- participation unlike others. More brands are turning to them because they help generate genuine and realistic content that connects well with particular market segments.

Micro influencers are infamously known for building a close kinship with their supporters, hence generating larger amounts of trust and loyalty. They seem to promote items or services in an honest way hence enhancing the effectiveness of such recommendations. Additionally, working with these types of marketers can be cheaper to be utilized by companies therefore making better use of promotional funds.

Repurposing Influencer Content

Another craze pointed out by Shopify is reusing influencer posts on different social platforms. This tactic enables brands to optimize their investments in marketing since the same material can be used in many ways. Furthermore, it assists in keeping a uniform brand message across various avenues.

The Future of Influencer Marketing

It’s clear that influencer marketing will keep growing in future. Therefore, brands will invest more in this area while focusing on nurturing long-term relationships with their promoters. This does not only improve the loyalty of customers towards the brand but also guarantees a constant source of original content that can enhance both sales and engagement.

A Personal Anecdote

Was the micro-influencer ever you? For me, however, it wasn’t until I followed a fitness fanatic on Instagram that I became aware of this phenomenon. She always posted different workout routines and shared healthy recipes to accompany them. The woman showed such a passion for her work which would make anyone want to be fit like her instead. One day she posted about one type of protein powder and before I realized, I had bought it. In my case, this perfect example illustrates the significance of real influencers’ advice.

Internet Today

The Future of Truth Social in My Opinion

Truth Social was a total game-changer when it first popped up. I mean, Trump launching his own social media platform? That's wild! They promised it would be this free speech paradise, totally different from the big dogs like Twitter and Facebook. But now we're wondering, what's next for this little upstart?

Truth Social

A Rocky Start

Man, Truth Social's had a bumpy ride. They've been dealing with all sorts of headaches - tech stuff breaking, money problems, you name it. But hey, they've somehow managed to stick around and even grab a chunk of folks who are fed up with the big social media players. The real question is: can they keep these people around and maybe even rope in some new ones? That's the tricky part they've gotta figure out.

The Twitter Factor

So, here's the thing - there's this huge question mark hanging over Truth Social. It’s all about whether Trump will stick around or jump ship back to Twitter now that Elon Musk has let him back in. I mean, if Trump decides to start tweeting again, it could really shake things up for true social. Let’s face it, a lot of people are there just because of Trump. If he bails, who knows what will happen to the app? It’s like that old saying that if the cat is gone, the mice will just find another place to roost.

Financial Hurdles

Another critical factor is the financial stability of Truth Social. The future of the platform hinges on Digital World Acquisition Corp. However, the deal has been subject to delays and regulatory scrutiny, based on a $1.3 billion merger package. If the merger falls through, it could spell trouble for Truth Social’s long-term viability.

A Personal Story

So, I first heard about Truth Social from a friend who was totally over the big social media sites. They were saying they were way too strict. I was curious, so I decided to check it out. It felt kind of familiar, but also different. The people there seemed closer-knit; you know? After a while, I found myself going on it all the time, not just for news, but to see what everyone else was saying.

Crime and JusticeInternet Today

Texas Attorney General Ken Paxton Secures Historic Settlement with Facebook-Parent Meta

A $1.4 Billion Victory for Texans' Privacy Rights

So, Texas Attorney General Ken Paxton just totally owned Facebook’s parent company, Meta. He won a huge lawsuit against them for a billion and a half bucks! The whole thing was about this creepy feature on Facebook where they’d secretly scan people’s faces without telling them. Yeah, not cool.

KenPaxtonCase

The Unseen Invasion

Back in 2011, when Meta was still known as Facebook, the company rolled out its "tag" feature. This seemingly innocuous tool allowed software to recognize and sort faces in photos. However, what most Texans didn't realize was that it automatically activated without clear explanations. For over a decade, Meta quietly ran facial recognition software on virtually every uploaded photo, collecting records of people's facial geometry.

Violations and Accountability

Paxton's legal team argued that this violated a 2009 state statute governing biometric data usage and ran afoul of Texas' deceptive trade practices act. The $1.4 billion settlement, the largest ever obtained by a single state against a business, will be paid out over five years. Paxton emphasized that this historic victory demonstrates their commitment to holding tech giants accountable for privacy breaches.

Paxton: A Maverick in the Legal Arena

Ken Paxton, an outspoken conservative, has long criticized large tech companies. His alignment with right-leaning figures like Elon Musk has fueled speculation about his potential role in a second Trump Administration. Despite facing a federal investigation, Paxton's tenacity in pursuing justice remains unwavering.

In the end, this settlement serves as a powerful reminder: even the mightiest corporations must respect Texans' privacy rights. Meta's misstep has cost them dearly, and Paxton's victory reverberates far beyond the courtroom.

Internet Today

Sticker Magic: How Instagram's AI Makes Your Stories Pop

So, you're scrolling through Instagram Stories, right? Suddenly, you see a super cute sticker that totally stops you in your tracks. It's, like, not just any sticker – it's your own fur-baby, all cropped out and ready to make your stories epic. But wait, how'd they pull that off?

Recently, Instagram unveiled its secret weapon: custom AI stickers. These little gems are powered by Meta's advanced artificial intelligence, and they're about to revolutionize your Stories game. Buckle up, because we're diving into the magic behind Instagram's sticker wizardry!

Custom ai stickers on instagram

The Magic Behind Custom AI Stickers

Meta's Segment Anything AI model is like a digital wizard with a wand (minus the pointy hat). It can take any photo—yours or one from the app—and automatically highlight the subject. No more manual cropping or awkwardly snipping out backgrounds!

Let's say you snapped a pic of your fluffy cat, Mr. Whiskers. Upload it, and voilà! The AI recognizes Mr. Whiskers as the star of the show. But what if the AI gets a little camera-shy? Fear not, my friend.

Fine-Tuning Your Sticker

Sometimes, the AI needs a gentle nudge. You can manually adjust the sticker—resize it, rotate it, or even add a funky filter. It's like having a mini art studio in your pocket.

When you're happy with your creation, tap "Use Sticker." Boom! Your customized masterpiece is ready for prime time in your Reels or Stories.

Imagine the possibilities: your pet, your favorite quote, or even a slice of pizza (because why not?). It's sticker-making freedom! Crazy Ideas and Filters

Remember when Mark Zuckerberg typed out wild ideas like "Hungarian sheepdog driving a 4x4"? Yep, that's the same tech behind these stickers. So go ahead, slap a sheepdog on your next Story—it's practically tradition now.

Filters Are Back: Filters aren't just for selfies anymore. Instagram reintroduced photo filters, from subtle color tweaks to full-blown artistic styles. Suddenly, your morning coffee pic looks like it belongs in a gallery.

Nostalgia Alert: Filters were Instagram's OG feature, and now they're back in the spotlight. Cue the warm fuzzies.

Other Cool Updates

Undo and Redo: Perfect your Reels without the pressure. Made a mistake? Undo it. Feeling bold? Redo it. It's like having an "oops" eraser.

Media Clip Hub: Want to create memes? Add audio clips to your Reels. You'll be the meme lord of your friend group.

Text-to-Speech Voices: Ten new voices to choose from. Go ahead, let your Stories speak up—literally.

Fonts and Styles: Variety is the spice of Stories. Mix and match fonts, play with styles, and keep your audience guessing.

Internet Today

XX-XY Athletics Ad Banned on TikTok: What Went Wrong?

Picture this: You’re logging into TikTok, laughing at cat videos and trying to learn dances beyond your ability. Suddenly, an ad pops up—a sleek, high-energy promo for XX-XY Athletics. But before you can even decide whether to swipe away or engage, it vanishes. Poof! Banned. What happened? Let's dive into the drama behind XX-XY's TikTok ad.

XXXY2

Background: The XX-XY Athletics Ad

XX-XY Athletics, the edgy sportswear brand that makes you feel like a superhero even when you're just grabbing coffee, decided to conquer TikTok. Their ad featured neon-clad athletes defying gravity, set to a pulsating beat. It was like if Marvel met a rave party—minus the Avengers, plus some killer leggings.

The Ban: What Happened?

TikTok's moderation bots, those digital hall monitors with a penchant for drama, raised their virtual eyebrows. Apparently, XX-XY's ad crossed a line. Was it the backflip off a skyscraper? Nope. The algorithm didn't appreciate the "XX-XY Power" slogan. Too aggressive, they said. As if TikTok isn't home to dance-offs that could rival a gladiator arena.

XX-XY Athletics issued a statement: "We stand by our creative expression, but we respect TikTok's rules." Translation: "We're rebels with a cause, but we'll play nice."

Public Response and Impact

The TikTok community erupted. Comments flooded in:
- "I'd wear those leggings to my own wedding."
- "XX-XY, you're my spirit animal."
- "TikTok, lighten up! We've seen worse—like that guy who tried to microwave a watermelon."

But the ban had consequences. XX-XY's street cred took a hit. Suddenly, their leggings weren't just pants; they were symbols of defiance. Teens everywhere wondered if they'd be next banned for wearing mismatched socks or using too many emojis.

Legal and Ethical Considerations

Legally, XX-XY Athletics had a case thinner than a rice paper wrapper. Ethically, though, it's a gray area. Should brands tiptoe around platforms' rules or breakdance on the edge? Freedom of expression meets community guidelines. It's like choosing between a kale smoothie and a triple-shot espresso—both have consequences.

Internet Today

Pinterest Users Are Turning Boards into Instagram Reels and TikTok Videos

Remember when Pinterest was just a bunch of pretty pictures? Dreamy houses, yummy food, crafts you never actually made – that kind of thing? Well, forget that! Pinterest is moving faster than the latest TikTok craze, and they just launched something awesome: video boards! Gen Z is freaking out, and for good reason.

PinterestBoardVideos

What's the Buzz?

Pinterest, always keen on staying relevant, has taken a cue from TikTok's playbook. The company now allows users to transform their meticulously curated boards into short videos. Imagine your favorite recipe board coming to life with sizzling pans and tantalizing food shots, or your travel inspiration board whisking you away to exotic destinations through moving visuals.

How It Works

1. Tap the Share Icon: Head to any of your public boards and tap that little share icon in the top right corner.
2. Voilà, Video! Like magic, a video auto-generates, showcasing your pins in a dynamic format.
3. Share Away: You've got options—click "Add to Story" for an Instagram Stories share or hit "Download" to spread the video love elsewhere (hello, TikTok!).

The MeCore Trend

Pinterest calls this trend "mecore." It's all about sharing your unique style, interests, and individuality. Think of it as a digital mood board with a twist. And guess what? Searches related to mecore have skyrocketed by 565% on Pinterest. Clearly, Gen Z is all in.

The Power Players

To kick things off, Pinterest teamed up with none other than Avril Lavigne and Tierra Whack. Avril's board oozes fashion inspo and promotes her tour (rock on, Avril!), while Tierra Whack's eclectic interests find a home on Pinterest.

Internet Today

Surgeon General Urges Warning Labels on Social Media: A Mental Health Wake-Up Call

In a bold move that provoked controversy and curiosity, the U.S. surgeon General Dr. Vivek Murthy stood up against the digital giants who rule our lives this week. His plea? To place warning labels on social media platforms, much like the ones we find on cigarette boxes. But why you might ask? And what does this mean for our mental well-being? Let's dive in.

SocialMediaWarning

The Mental Health Crisis

Incidentally, Dr. General Murthy calls for social media to be the perfect sunshine and rainbow for the youth. A lot of kids these days are glued to their phones, and it’s bumming them out. They feel anxious, depressed and lonely even though they are constantly connected. This is a serious problem that cannot be ignored.

The Evidence

Those scary warnings on cigarettes, like "smoking kills," aren't there just to freak people out. Turns out, they actually work! They get people thinking twice and can help them quit. That's what Dr. Murthy is saying about social media. Just like warnings protect our lungs, labels on social media could help us stay mentally healthy.

The Proposal

Imagine going on TikTok or Instagram and being greeted with this message: "Warning: This platform is associated with significant mental health issues for teens." It’s a wake-up call, a push to pause and reflect. Such labels won't magically make social media safer, Dr. Murthy argues, but they are a necessary step. They remind us that the digital world isn't all rainbows and filters.

Personal Story: The Scroll of Doom

Let me share a personal anecdote. Last summer, my teenage niece, Lily, fell into the social media rabbit hole. Late nights turned into early mornings as she swiped through curated lives, flawless selfies, and unattainable standards. Her laughter faded, replaced by a quiet sadness. When Dr. Murthy's proposal hit the news, I thought of Lily. Maybe those labels could have nudged her toward healthier choices.

Business FirstSoftware Sensations

Apple Intelligence: Your Personal AI Companion

Forget about waiting for the latest tech - Apple just blew everything out of the water! Introducing Apple Intelligence, the super-smart AI that lives right on your iPhone, iPad, and Mac. This isn't just a Siri update - it's a whole new game. Apple Intelligence uses some seriously cool tech to learn your stuff and give you exactly what you need, wherever, whenever you need it.

AppleIntelligence

The Power of Apple Intelligence

1. Understanding and Creating Language

Apple Intelligence unlocks new ways for users to enhance their writing and communication. With systemwide Writing Tools, you can rewrite, proofread, and summarize text across various apps. Whether you're tidying up class notes, crafting the perfect email, or adding humor to a party invitation, Apple Intelligence has your back.

- Rewrite: Choose from different versions of your text, adjusting the tone to suit your audience. From cover letters to casual messages, it's like having a writing coach in your pocket.

- Proofread: Check grammar, word choice, and sentence structure. Get suggestions with clear explanations to improve your writing effortlessly.

- Summarize: Condense lengthy passages into digestible paragraphs, key points, or lists. Perfect for busy days when time is of the essence.

2. Privacy First

Privacy is at the heart of Apple Intelligence. With Private Cloud Compute, your data stays secure. It flexes between on-device processing and server-based models, ensuring your personal information remains confidential.

A Personal Story

Let me share a personal experience. Last week, I was drafting an important email to a potential client. Apple Intelligence flagged a sentence that sounded too formal. With a tap, I chose a more conversational tone, and the email felt just right. The client loved it, and I landed the deal. Thanks, Apple!

Internet Today

TikTok Studio Unleashed: Empowering Creators with New Tools

Hey TikTok enthusiasts! Big news—TikTok just rolled out a new platform called TikTok Studio, and it’s a game-changer for content creators. This fresh platform is taking over the old Creator tools within the TikTok app and the Creator Center web app. Let’s dive into what TikTok Studio is all about.

TikTok company headquarters sign

All-in-One Management

First off, TikTok Studio is your new command center. It gives you a centralized dashboard where you can handle everything about your TikTok presence. Whether it’s video uploads, editing, or checking out your performance analytics, you can do it all from one place.

Creation Tools

Got some creative juices flowing? TikTok Studio has you covered. You can upload, film, edit, and post your videos directly from the platform. Plus, it has tools like auto caption, a photo editor, and auto cut to make your content look top-notch.

Monetization Focus

Making money on TikTok? TikTok Studio makes it easier. You can access the Creator Academy right from the platform for educational resources and get personalized tips on growth programs. They’re putting a big focus on helping you monetize your content.

Web App and Standalone App

Right now, TikTok Studio is available as a web app. But here’s the exciting part: TikTok is also testing a standalone app experience. So, more flexibility and options could be coming your way soon.

Internet Today

The TikTok Exodus: Where Creators Will Go

So, TikTok might be getting the boot, which is a bummer for all the awesome creators who make funny cat videos and dance challenges (seriously, those things are amazing). But fear not, because those creators are resourceful!

TiktokAlts

The Impact on Creators

1. Instagram Reels and YouTube Shorts: Think of Instagram Reels and YouTube Shorts as TikTok's understudies. They've been practicing their short-form video moves, and creators might switch over, maybe even post on both at the same time. In this way, the creators can keep their fans happy no matter what.

2. Ripple Effects Worldwide: A TikTok ban might even shake things up globally. People outside the US might jump ship too, opening doors for new apps to become the next big thing.

The Struggle for Survival

1. Income Threat: TikTok's ban would threaten the livelihoods of tens of thousands of creators. Many rely heavily on the app for income, and most lack sustainable followings on other platforms. For them, this ban would be an "extinction-level event" because the big money still flows on TikTok.
2. Economic Disparities: While some TikTokers earn substantial sums—up to $15,000 or more per video—many struggle. The median salary for a TikTok creator hovers between $15,000 and $25,000 annually. Overall, around half of TikTok's creators earn less than $15,000.

The Search for Alternatives

1. Instagram: As mentioned earlier, Instagram Reels offers a familiar format. Creators may migrate there, leveraging their existing Instagram audiences.
2. YouTube: Shorts is another short-form video thing, and YouTube has a ton of viewers already. Plus, creators can make money there too.
3. Snapchat Spotlight: Get paid for going viral? Sounds pretty sweet!
4. Triller and Byte: They're trying, but they haven't quite caught up to TikTok yet.

Categories

Calendar