Term: Live Creator Subscriptions
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Tiktok has become one of the most popular video streaming platforms worldwide with a large number of users. Tiktok Live allowed the Tiktok fans to watch and interact with their fans in real time. Now like rival video streaming platforms, Twitch and Youtube, Tiktok is launching TikTok LIVE creator subscriptions in May 2022 which allows the Tiktok creators to charge their top fans a monthly subscription for greater access. Many of the popular Tiktok creators have receive invitations to participate in the beta version of Tiktok creations, which will be live from 26 May 2022.
Benefits of TikTok LIVE creator subscriptions
Tiktok has a large number of creators creating video content on various topics, like beauty tutorials, music, dance, cooking, gaming. These creators are spending a lot of time and money creating the video content, live streaming it. Earlier the creators were only compensated by the tips, gifts they received from fans, some advertising revenues and brand endorsement deals due to which their income was less. Hence like Twitch where fans can purchase subscriptions, now Tiktok creators can offer their top fans a subscription option for greater interaction and visibility while live streaming.
The features of Tiktok subscriptions are being tested at present to get feedback from the subscribers and the content creators. One of the main advantages for subscribers is that they are able to live chat and comment on the content which is being streamed. The content creator can choose to allow everyone to watch the video streaming, but only the subscribers can interact with the content creator using the comment or chat feature for a closer relationship, helping the creator under his fans better. The creator can have exclusive question and answer sessions with fans. Additionally the subscribers will have a subscriber badge listed next to their profile name, and they will be upgraded over time.
The subscribers will get access to exclusive emotes which are custom designed by the creators, which they use during the live sessions to make them more interesting and interactive. Creators have indicated that the subscribers can control the cameras which the creators are using for live streaming to get the view they want. The creators are also able to personalize their room being streamed for each subscriber. Thus the subscription feature allows fans to thank the creators for their creativity, time and effort they spend for content creation.