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Internet Today

Is Tiktok's Business Account Worth It?

TiktokBusinessAccount

If you didn't already know, TikTok is here to stay and so far we love it. You have two choices if you're just starting on TikTok and want an account to get followers and build a sizable community: the business account and the content creator account. Depending on your goals, you may be able to advance in the social network by creating one of these accounts, each of which is created for a specific objective.

Here, we will explain all you need to know about a TikTok Business account VS. a Creator account in case you are confused about which one is better.

Tiktok Business account VS. Creator Account

Tiktok Business Account

The Tiktok business account is made to let organizations or enterprises communicate with their clients more swiftly and effectively. This kind of account is intended to demonstrate or market a company's image, goals, working environment, and advantages. This makes it possible to approach customers more successfully than with a personal one.

Pros of a Business Account

• More traffic: Free Organic Traffic from 800 million monthly active users is ideal for any business.

• Utilizing an online storefront: The opportunity to establish your TikTok store is another significant benefit, especially for e-commerce businesses. With a TikTok store, you can showcase all of your products directly on the app, making it incredibly simple for customers to make purchases. Social shopping is the next evolution of e-commerce.

• Access to the Business Suite on TikTok: Access to TikTok's Business Suite is one of the main advantages of having a Business account. This gives you access to TikTok advertisements and promoted videos that can help more people find your videos, visit your website, and eventually become followers of your channel.

Cons of a Business Account

• Limited sound library: TikTok gives business accounts access to royalty-free, commercial sound clips rather than the whole audio collection since companies have additional legal hoops to jump through.

Tiktok Creator Account

A person can use the Tiktok creator account to have a creative place to promote their work with advantages over a personal account.

You don't have the same reach with this account when advertising or starting a campaign as you do with the business account. In this instance, the goal is to reach the audience through their tastes rather than through focusing on their requirements.

Pros of a Creator Account

• Access to the entire audio collection: Creators and influencers have the option of using pre-existing sound clips or making their own. You will have complete access to all of the app's audio clips, including trending sound bytes, popular songs, and other audio clips.

• Promote more: Similar to brands and business accounts, creator accounts have access to the "Promote" option so they can increase the visibility of some of their videos, especially sponsored ones.

Cons of a Creator Account

• No websites can be added to profiles: TikTok Business Accounts can add a website link to their bios right away, but creator accounts must first reach 1,000 followers to do so.

Internet Today

TikTok LIVE creator subscriptions

TiktokLive

Tiktok has become one of the most popular video streaming platforms worldwide with a large number of users. Tiktok Live allowed the Tiktok fans to watch and interact with their fans in real time. Now like rival video streaming platforms, Twitch and Youtube, Tiktok is launching TikTok LIVE creator subscriptions in May 2022 which allows the Tiktok creators to charge their top fans a monthly subscription for greater access. Many of the popular Tiktok creators have receive invitations to participate in the beta version of Tiktok creations, which will be live from 26 May 2022.

Benefits of TikTok LIVE creator subscriptions

Tiktok has a large number of creators creating video content on various topics, like beauty tutorials, music, dance, cooking, gaming. These creators are spending a lot of time and money creating the video content, live streaming it. Earlier the creators were only compensated by the tips, gifts they received from fans, some advertising revenues and brand endorsement deals due to which their income was less. Hence like Twitch where fans can purchase subscriptions, now Tiktok creators can offer their top fans a subscription option for greater interaction and visibility while live streaming.

Subscription Features

The features of Tiktok subscriptions are being tested at present to get feedback from the subscribers and the content creators. One of the main advantages for subscribers is that they are able to live chat and comment on the content which is being streamed. The content creator can choose to allow everyone to watch the video streaming, but only the subscribers can interact with the content creator using the comment or chat feature for a closer relationship, helping the creator under his fans better. The creator can have exclusive question and answer sessions with fans. Additionally the subscribers will have a subscriber badge listed next to their profile name, and they will be upgraded over time.

The subscribers will get access to exclusive emotes which are custom designed by the creators, which they use during the live sessions to make them more interesting and interactive. Creators have indicated that the subscribers can control the cameras which the creators are using for live streaming to get the view they want. The creators are also able to personalize their room being streamed for each subscriber. Thus the subscription feature allows fans to thank the creators for their creativity, time and effort they spend for content creation.

Internet Today

TikTok Video Length Expanded to 10 Minutes

TikTok

TikTok has recently announced that it has drastically expanded the maximum length on videos its users can upload to 10 minutes. This is a massive increase from the increase to three-minute videos it introduced last July. Before this the maximum time for videos was only a measly 60 seconds.

TikTok’s spectacular rise to popularity was heavily motivated by the platforms apparent never-ending stream of short and snappy videos, which caught the attention of users. However, TikTok have been trialing extended video lengths for quite some time, believing it will help bring in an older audience and allow its creators more time to produce top quality content.

In response to TikTok’s rise, many of its competitors actually sought to reduce their maximum video time to match the much shorter TikTok video length. However, now TikTok is taking the opposite route and expanding its maximum video length. So how does TikTok video length compare to its competitors?

YouTube

YouTube videos tend to be longer in length than TikTok videos. The maximum video length a user can upload depends on whether the user is verified or not. If the user’s YouTube account is verified they can upload a video which is up to 12 hours long. If the account is not verified then they are limited to 15 minute video length. Therefore, verified accounts have much longer video lengths on YouTube compared to the TikTok video length of 10 minutes.

YouTube Shorts

YouTube Shorts was launched in September 2020, reportedly as a response to TikTok’s shorter videos. YouTube shorts can be up to 60 seconds long, which is very short in comparison to the new TikTok video length of 10 minutes.

Instagram Reels

Instagram Reels, which was also launched in 2020, have a maximum length of 60 seconds, which was also the original maximum TikTok video length.

Internet Today

Is Tiktok Worth It?

TikTok has been skyrocketing in popularity. With over 300 million users, it has become one of the most popular social media platforms, but is it worth it? This blog post will answer all your questions about TikTok and help you decide if this app is worth your time or not. From the features to how the app works, here's everything you need to know about TikTok.

IF YOU WANT TO INCREASE YOUR AUDIENCE

If you want to increase your social media following, TikTok is the perfect platform for you. It has over 300 million users, and it's growing quickly. The app is great for brands looking to bypass traditional marketing methods to reach a wider audience.

However, when you're trying to grow your audience through TikTok, you must take advantage of trending hashtags. This will help you get in front of more people and increase your chances of being seen by people interested in your content or products. If you don't know how to use hashtags on TikTok, here's a rundown:

*Tap the hashtag button at the top of the screen

*Search for hashtags that are related to your brand or industry

*Don't confuse this with an ordinary hashtag; these are designed specifically for brands

*Use them sparingly; too many hashtags can come across as spammy

*You should also consider creating your unique hashtag that ties together all your brand-related posts

NOT ABLE TO INCREASE FOLLOWERS ON OTHER PLATFORMS

Why would you want to use TikTok? The video app is all about quick, short videos. If you're looking for a platform to increase your followers on other platforms, TikTok isn't the answer. This is because it's not possible to link your social media accounts with TikTok. Also, it doesn't allow you to update your profile either. So if you're looking for a way to get more followers and likes on your other platforms, this probably isn't the best option.

YOU'VE ALREADY USED OTHER PLATFORMS FOR VIDEO POSTING

If you're looking for a platform where you can post videos, TikTok isn't it. You can get by uploading short videos to other platforms like Instagram or Twitter.

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