Without a doubt, the social network that has best succeeded in changing how music is found is TikTok. Today it was announced that TikTok is partnering with music streaming service Deezer to give their users a better, more seamless and fun experience.

Introducing Add to Music App

This collaboration comes in line with the feature "Add to Music App" of TikTok, enabling users to save the songs they come across on TikTok into their favorite music streaming service. This means, with the joining of Deezer to that feature, users can save the track to their Deezer playlist without much effort.

Seamless Integration for Music Lovers

Add to Music App will appear next to the track name, below the TikTok video on For You Feed. At first usage, users will be able to select Deezer as a preferred streaming service. Once connected, Deezer will serve as the default destination when tracks are saved from future TikTok use. Integration makes capturing and enjoying your favorite music all too easy.

Increasing Music Discovery

TikTok is known for being one of the best platforms for discovering both new and catalog music. The partnership with Deezer will further this experience in allowing millions more music fans to save and enjoy the music they discover on TikTok. It's a win-win for both platforms and their users as it helps turn brief encounters with music into lasting connections.

Excitement from Industry Leaders

Michael Kümmerle, Global Head of Music Partnership Development at TikTok, said he was excited about the partnership because it has the potential to benefit millions of music fans and artists around the world. Matthieu Gorvan, Chief Product and Technology Officer at Deezer, echoed similar sentiments, saying that music discovery should be effortless and enjoyable.