Foursquare was launched in 2009 as a local search and discovery mobile app, based on a user’s browsing history, the app makes recommendations for places to go near their current location. This technology was made possible by smartphones’ use of GPS, providing greater personalization for marketing. In 2014 Foursquare launched a new feature of social networking, allowing users to interact with friends using the heck-in’ feature and share their location by selecting a venue nearby.

Social media platforms have provided a new form of advertising, opening up the opportunity for businesses to market their products more directly. Writing an effective advertisement is one thing, but knowing what its impact is and whether the advert reaches its desired target audience is another. Foursquare’s partnership with TikTok aims to address this issue, combining Foursquare’s location data to TikTok’s advertising, providing metrics for businesses to see how effective their campaigns are.

Advertising Options

Mostly used by young adults with almost half of users aged between 18 and 24, TikTok has a huge market reach of over 1 billion users and offers the following advertising options:

· In-feed ads: created using the TikTok manager interface

· Image ads that run of TikTok’s news feeds

· Video ads: full-screen videos that are 5-60 seconds long

· Spark ads: boosting organic content from either the company’s or other users’ account

· Pangle ads: utilizing the Audience Network

· Carousel ads: up to 10 images with their own captions that run through TikTok’s news feed app

· Branded hashtags: campaigns that promote interactions, typically a 3–6-day campaign

With so many forms of advertising available, choosing which method –or methods– to employ is a huge challenge to businesses, even if they can identify TikTok as the best platform to market their products or services. Needless to say, the motivation for advertising is to make people purchase their products. Although sales figures provide useful indicators by correlating sales to the timing of campaigns, Foursquare seeks to go further than that.

Foursquare Measurement Product

Foursquare Attribution is Foursquare’s measurement product, which is being integrated with TikTok in the US and Canada. The new technique seeks to provide data on how effective advertisements are at drawing people into stores, focusing on metrics for businesses with physical locations. The hope is that data analysis will provide critical answers to advertisers, namely:

· The number of incremental visitors TikTok drives to a store

· How much needs to be spent advertising on TikTok to get one more customer to the store

· Which audiences are the most valuable to the business

Social networking has been made easier with the emergence of various media platforms such as TikTok. TikTok is currently a global app that allows people to record and share short videos about any topic. Just like any other social media platform, TikTok provides a wide range of content and new leads that one can use to advance a career.

Trend on TikTok that Provides Career Advice

TikTok is now accelerating from just fulfilling entertainment needs to providing career guidance and advice. #CareerAdvice is now a growing trend on TikTok. We have various individuals now coming on board to guide young job seekers on navigating their careers and maximizing their potential. Older individuals who wish to advance their careers or pursue new careers now have a home on TikTok.

Different Kinds of Videos you Can Find with A Job and Interview Advice

TikTok is now a popular social media platform that has attracted career coaches to make use of it. There exist various kinds of videos on career advice to choose from. These videos come with different titles that, upon identifying them, one can access job or interview advice. These titles might include making your resume stand out, writing a professional email, a guide on the first job interview, common interview questions, and many other titles.

Companies that are Finding New Workers from TikTok

Companies are now recruiting interns and workers through TikTok. For instance, various clothing brands often partner with TikTok to come up with a challenge where people post videos promoting a certain brand. Individuals with the most viewed videos get hired as brand agents. As individuals share content, Freelance companies can identify content creators on various topics. The creative industry is using TikTok to recruit different creative skills that could be nurtured for economic gains.

Some of the most Popular Channels with Job Advice

TikTok career advice has several popular channels created by career coaches who give job advice through short videos. For example, @j.t.odonell is one of the popular TikTok channels that offer job search tips, resumes, changing your career, among others. @youknowitjulian on TikTok is a channel that provides career development content such as tips on salary negotiation. Besides, @shadezahrai is also a popular channel that provides a guideline on interviews, among other career tips.