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Trends In Social Media Use

A recent report indicates that more people spend their time online on social media sites than any other type of site, meaning that it has definitely become a mainstream and accepted thing to do.

Those on a personal computer spent around 20 percent of their online time on a social media site of some type, while those using a tablet, smart phone or similar device to access the Internet spent about 30 percent of their online time on one or more sites. The survey was carried out by Nielsen and NM Incite.

Domino’s Pizza has surely come a long way with its social media efforts.  From almost being a victim and a text book case of things you should NOT do on social media, the company has used social media to reinvent and to rebrand itself and to strengthen its new brand.  Domino’s Pizza has become one of the icons of what you should do for your own media efforts.

Struggling with social media?  Here is what you could learn from Domino’s Pizza:

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