IS Magazine Blog

All Posts Term: Small Business
3 post(s) found
Internet Today

PhotoShelter Review – Grow Your Photography Business

PhotoShelter is a site developed for professional photographers who wish to grow their customer base. Over 80,000 photographers use their service to increase their sales. A photographer can use the site to sell prints and packages, as well as manage their digital downloads and stock photos, regardless of whether they are royalty-free as well as rights-managed. Photographers can also integrate their page with with, Netbilling, PayPal, and Stripe in order to set up billing.

Photographers can also use professionally-designed template with full access to the HTML/CSS codes of those templates so that you can customize the design as desired. You can also protect your photographs with watermarks and take advantage of a product fulfillment process. In essence, PhotoShelter is an ideal site for a photographers looking to grow their e-commerce business or just find more clients.

PhotoShelter also provides phone support, e-mail support, knowledge base, and webinars to help you understand what the site offers and how to best use the site as well as troubleshoot any problems that may develop. It is a well-rounded support system, and one that you would expect from such a premium site.

PhotoShelter offers a 14-day risk-free trial so that you can see if the site benefits you. One problem is the site requires you to give your credit card information right at the start so that once the free trial is over the payment is dealt with straight away, so that is something to keep an eye on. That said, they do offer a a free month of service if you sign up for a years service, The three plans are Basic ($9.99/month), Standard ($29.99/month), and Pro ($49..99/month). The most popular plan is Standard, which comes with its own domain name, 50GB more storage than Basic, and discounts from related partners. The Pro plans adds another 1000GB of storage. Combined with the other features this means that you can worry less about the business aspect and worry more about taking pictures.

Business First

Small Business Marketing – An Economic Perspective

Unique Selling Proposition

Let’s start discussing your small business marketing plan by taking a look at the definition of marketing itself. Marketing covers more than just advertising, which is a concept many small business owners may not understand. The most important function of marketing, arguably, is to create a unique selling proposition to the buyer, thereby making them less able to consider other options. Marketing is just as much about what you sell, as how you go about selling it.

Business First

Intellectual Property Rights – Allowing Employers to Protect Themselves

Intellectual Property Rights

The service industry is a tricky landscape, due to the fact that, often times, no tangible property is transferred back and forth.  Sure, you may purchase a software program that comes on a disk, but in reality, you are merely purchasing the right to use that program, not the rights to the program itself.  The service industry is a world dominated by intellectual property, and protecting yours should be your utmost goal.