Pinterest is the latest social media platform to hit the net. Not as big a heavyweight as Facebook giant and Twitter, the site is rapidly gaining traction and attention from marketing experts and businesses alike.

A virtual bulletin board that allows users to create different collages of their interests, individuals are becoming addicted to pinning and re-pinning images, links and objects that have caught their eye. From books to techno gadgets and events, Pinterest is all about getting people to share creative tips and designs with each other within their chosen niches.

For businesses that have drawn up a marketing plan centered on the use of social media tools, there is serious potential for Pinterest to drive sales for company owners. Product and service pins and repins will provide major clout in terms of customer referrals and website traffic.