IS Magazine Blog

How Has Customer Service Changed With CRM Software?

Dec 13 2010



It is easy to see in today's innovative market, why CRM has made such an impact on customer service satisfaction. CRM is the latest, technological system that is unprecedented in the management of customer data and it has made it easier than ever before to manage the volume of today’s market, with even greater success. No previous system has the power of CRM and no system can compare with the abilities of a CRM solution, affording more information with greater accuracy.

With the developments in CRM software, it is now possible to track every aspect of a customer's history and your interaction with that customer. This ultimately results in the ability to respond more appropriately and according to the last interaction your company had with that customer. Although a simplistic view, it is vital to maintain customers in order to encourage the growth of sales and increase revenue. The idea is that your CRM system will support the maintenance of the customer because customer information is easy accessible, giving employees the confidence to converse and maintain a happy customer.

CRM systems allow for a greater development of customer needs as they enable you to capture more information about the customer and their current activity. But it is the ability of a CRM solution to capture information about a customers’ future needs, which in turn allows a company to develop products for the future market and ensure the continued success of the business.

It is easier to manage a higher customer volume with Workbooks CRM software as repetitive tasks have been simplified and are carried out at the click of a mouse. The Workbooks suite of applications are unprecedented in their success at managing the data of each department with greater accuracy, as a result of fully featured reporting functionality and up-to the minute dashboards.

CRM systems allow the creation of fields against a customer record so that information, such as their specific interest, can be recorded; giving not only a more personal insight, but a 360 degree view of your customer. Before it was possible to collect data in this way, the market was at much more of a risk with the needs of customer largely unknown and the buyer had a more difficult job to determine the market.

As all customer and order information is in one place, the speed of transactions within CRM solutions are faster than that of traditional software, making for a happy customer

If organizations want to have the edge against competitors in today’s market, they should not turn away from new technological resources but should embrace CRM and the benefits it can offer. A CRM solution ultimately brings you improved revenues, greater accuracy, efficiency, and streamlined processes.

This article was written by Workbooks, leading supplier of web-based CRM software.