If you are a fan of Instagram then you already know you can find goods and services via this social networking website. Many business owners advertise their products here and they have excellent reasons to do this. With over 500 million visitors daily, Instagram has the potential to bring serious business to your site. It gets even better. According to reliable statistics, over 130 million Instagram users engage with shopping posts. These are some big numbers right there.

In the past, Instagram users had to leave the site then log on to the seller's website in order to buy goods and services online. Now, this is an inconvenience and a waste of valuable time. The good news is that customers can now buy goods and services directly from Instagram without leaving the site or navigating to the seller's website. BigCommerce has teamed up with Facebook to unlock checkout on Instagram. In simple English, this means that if you are just looking at Instagram pages and you see any product you like, you can buy it immediately without having to log out of Instagram and log on to the seller's website. Below are three advantages of this innovative development.

Meet Customers Where They Are

One of the best things about shopping online is that the seller offers goods and services to the customers in real time. You do not have to commute to some offline shop somewhere and waste valuable time in traffic. Now, checkout on Instagram offers online shoppers instant availability of products. For the 130 million shoppers on Instagram, this feature means that the seller meets the customer where they are. In effect, you have a safe, fast and convenient shopping alternative right here on Instagram.

Simple and Secure Platform

This innovation creates a wonderful social media shopping experience for Instagram users. You probably had some favorite products already but you could not access these products directly in the past. Now, BigCommerce has just given you the opportunity to shop for all your favorite brands directly from your Instagram page. You can even store payment credentials and make future purchases seamlessly on Instagram. This gives you fast, secure and simple transactions all the time. 

Reach Shoppers Easily

From the business owner's perspective, the best thing about checkout on Instagram is that sellers can reach Instagram users directly. With a bit of creativity, you can now launch products on Instagram, tag customers and sell your products on Instagram live. This system cuts advert costs, gives you more customers and ultimately puts more money in your bank account. 

Final Word on BigCommerce

As you can see, checkout on Instagram is a bright idea. This innovation offers excellent benefits and unlimited prospects to online shoppers and business owners.

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