If you are a fan of Instagram then you already know you can find goods and services via this social networking website. Many business owners advertise their products here and they have excellent reasons to do this. With over 500 million visitors daily, Instagram has the potential to bring serious business to your site. It gets even better. According to reliable statistics, over 130 million Instagram users engage with shopping posts. These are some big numbers right there.
In the past, Instagram users had to leave the site then log on to the seller's website in order to buy goods and services online. Now, this is an inconvenience and a waste of valuable time. The good news is that customers can now buy goods and services directly from Instagram without leaving the site or navigating to the seller's website. BigCommerce has teamed up with Facebook to unlock checkout on Instagram. In simple English, this means that if you are just looking at Instagram pages and you see any product you like, you can buy it immediately without having to log out of Instagram and log on to the seller's website. Below are three advantages of this innovative development.
Meet Customers Where They Are
One of the best things about shopping online is that the seller offers goods and services to the customers in real time. You do not have to commute to some offline shop somewhere and waste valuable time in traffic. Now, checkout on Instagram offers online shoppers instant availability of products. For the 130 million shoppers on Instagram, this feature means that the seller meets the customer where they are. In effect, you have a safe, fast and convenient shopping alternative right here on Instagram.
Simple and Secure Platform
This innovation creates a wonderful social media shopping experience for Instagram users. You probably had some favorite products already but you could not access these products directly in the past. Now, BigCommerce has just given you the opportunity to shop for all your favorite brands directly from your Instagram page. You can even store payment credentials and make future purchases seamlessly on Instagram. This gives you fast, secure and simple transactions all the time.
TOS Lands Instagram In Court
Instagram is not pleased with what Santa left under the tree: a lawsuit. To be more specific, Instagram is now involved in a class action lawsuit after it changed its terms of service, a move that customers are none too happy about. According to Reuters, the suit was started by a California user who is claiming that Instagram breached its contract by changing its service term. Instagram, owned by Facebook, responded by denying any wrong-doing and vowing to fight the suit.
Users of Google+ can now make their Klout scores rise starting Tuesday. Klout is a company that measures the online influence of users based on their activities in their respective social network site memberships. It has recently added the infant networking site Google+.
Klout allowed its users to add Google+ as one of the social media platforms being calculated to measure their online influence. This was done just a short time after the Google+ was opened for public use. It now has a new system that deals with the scoring model of Google+.