Since its introduction, Tik Tok has been among the best performing apps in every section, from entertainment to business marketing; you can be sure to get what you want in Tik Tok if only you get the right audience and do the right thing. Many things had changed in the app, trying to make it perform well than when it was first introduced. Not long ago, TikTok launched a new feature on their app, which is meant to help marketers and other business operators understand the essential elements of the app as it enhances the creation of better TikTok campaigns.
The feature is 'Made for TikTok'; this is a new series that highlights the key and most essential lessons from professionals and experts. It will begin with an actual workout program series whose host is David Ma.
Apart from being a fun way to entertain yourself while looking into the camera, Tik Tok is an excellent opportunity for businesses to engage with users in a creative and cost-effective way. There are two things that appeal to different kinds of brands. One is to use one's own creativity by creating a unique story line and the other is to take advantage of existing content, such as popular characters (Disney, Star Wars), and assemble them into an entertaining video.
The New York Times’ food blog Little Otsu took the latter route and made a video using characters from Frozen and Spiderman. The result is hilarious and engaging, and it has attracted over 2 million views in the past week.
It is advisable to make your videos short and to the point. I do not think that brands will go well with long-form video on this platform. Therefore, you need to come up with ideas that can be expressed in 10 seconds or less.
The Purpose of TikTok Tips Videos
As the name suggests, they will be educative videos that will aim to engage their audience most in every available and reasonable way possible. For instance, the workout program will be a video that incorporates various workout series clips; it considers the viewer's interest and therefore ensures they are engaged through comments, co-creation, subcultures, and other many ways. Each of the mentioned elements can be easily viewed in isolation on TikTok for Business Profile as it aims at promoting what you do.
You should remember that these videos are not in-depth; however, they are made to provide the required information that will enable people to understand TikTok more broadly. This aspect is with the intention of better alignment of content so that usage behaviors and shifts can be enhanced.
Importance of using TikTok for Business Ad Campaigns
TikTok has almost a billion users globally; many brands seek to meet their customers and potential buyers. Therefore, 'Made for TikTok' through the TikTok app can make it easy for these businesses to meet the people they need to flourish.
Using TikTok for ad campaigns for a business can be the best idea as it is the first and quickest platform that attracts young consumers who are crucial to the development and growth of a business. Getting the significant benefit by attracting many consumers will sustain businesses for a long; for instance, if you compare a business that advertises with TikTok with the one that advertises with other platforms, the one for TikTok must be attracting a large number of customers.
As the second largest consumer market, there are many opportunities for companies to get creative. TikTok has become a global phenomenon for this. This app allows people to connect with others by creating video stories. There are different creative tools that help anyone to create their videos, which can then be shared on other social media platforms.
This is the reason why many brands are interested in using this app to reach their customers. For example, Ohio State Football announces their game by making tips videos. This way they can share their game information to all their fans via the mobile phone app.
This mobile app is very easy to use by both businesses and individuals. As well as many other social media sites, it helps people gain more followers and gain more brand awareness.
Made for TikTok Bottom Line
If you think of using TikTok for your ad campaigns, you should start by watching the ' Made for TikTok' series to give you insight into what you should expect and what you need to do to achieve your goals and objectives.
In today's digital world, where attention spans are shorter than ever, it is tempting to create videos that try to grab users by the throat. Instead, start with the end in mind and think about what your goal is for your video and what you want people to take away from it.
TikTok World 2021: Made for TikTok