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What You Need To Know About ‘Made For Tik Tok’ Tip Videos

What You Need To Know About ‘Made For Tik Tok’ Tip Videos

Made for TikTok

Since its introduction, Tik Tok has been among the best performing apps in every section, from entertainment to business marketing; you can be sure to get what you want in Tik Tok if only you get the right audience and do the right thing. Many things had changed in the app, trying to make it perform well than when it was first introduced. Not long ago, TikTok launched a new feature on their app, which is meant to help marketers and other business operators understand the essential elements of the app as it enhances the creation of better TikTok campaigns.

The feature is 'Made for TikTok'; this is a new series that highlights the key and most essential lessons from professionals and experts. It will begin with an actual workout program series whose host is David Ma.

Apart from being a fun way to entertain yourself while looking into the camera, Tik Tok is an excellent opportunity for businesses to engage with users in a creative and cost-effective way. There are two things that appeal to different kinds of brands. One is to use one's own creativity by creating a unique story line and the other is to take advantage of existing content, such as popular characters (Disney, Star Wars), and assemble them into an entertaining video.

The New York Times’ food blog Little Otsu took the latter route and made a video using characters from Frozen and Spiderman. The result is hilarious and engaging, and it has attracted over 2 million views in the past week.

It is advisable to make your videos short and to the point. I do not think that brands will go well with long-form video on this platform. Therefore, you need to come up with ideas that can be expressed in 10 seconds or less.

The Purpose of TikTok Tips Videos

As the name suggests, they will be educative videos that will aim to engage their audience most in every available and reasonable way possible. For instance, the workout program will be a video that incorporates various workout series clips; it considers the viewer's interest and therefore ensures they are engaged through comments, co-creation, subcultures, and other many ways. Each of the mentioned elements can be easily viewed in isolation on TikTok for Business Profile as it aims at promoting what you do.

You should remember that these videos are not in-depth; however, they are made to provide the required information that will enable people to understand TikTok more broadly. This aspect is with the intention of better alignment of content so that usage behaviors and shifts can be enhanced.

Importance of using TikTok for Business Ad Campaigns

TikTok has almost a billion users globally; many brands seek to meet their customers and potential buyers. Therefore, 'Made for TikTok' through the TikTok app can make it easy for these businesses to meet the people they need to flourish.

Using TikTok for ad campaigns for a business can be the best idea as it is the first and quickest platform that attracts young consumers who are crucial to the development and growth of a business. Getting the significant benefit by attracting many consumers will sustain businesses for a long; for instance, if you compare a business that advertises with TikTok with the one that advertises with other platforms, the one for TikTok must be attracting a large number of customers.

As the second largest consumer market, there are many opportunities for companies to get creative. TikTok has become a global phenomenon for this. This app allows people to connect with others by creating video stories. There are different creative tools that help anyone to create their videos, which can then be shared on other social media platforms.

This is the reason why many brands are interested in using this app to reach their customers. For example, Ohio State Football announces their game by making tips videos. This way they can share their game information to all their fans via the mobile phone app.

This mobile app is very easy to use by both businesses and individuals. As well as many other social media sites, it helps people gain more followers and gain more brand awareness.

The Tiktok Shopify Partnership In Focus

The Tiktok Shopify Partnership In Focus

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The recent announcement of the Tiktok Shopify partnership marks TikTok's continued investment in social commerce. The partnership aims to help Shopify merchants, of which there are over one million, engage with TikTok's youthful audience and generate sales revenue. Ultimately, the venture will grow to encompass additional in app shopping elements too.

Early Days of Tiktok

In the past, TikTok gained notoriety for being a video platform that offered memes and entertainment. Members were not able to purchase items directly on the platform, even though it featured influencers who promoted cosmetics, clothes and domestic products. Rather, members were only able to purchase items on TikTok through adverts on the platform.

Shopify Partnership

This new arrangement permits merchants on Shopify to set up, optimize and run their TikTok advertising campaigns from Shopify's dashboard directly. To do this, they have to install the newly released channel app from TikTok that is available from Shopify's app store. After installation, merchants can take advantage of the functions offered on the 'TikTok For Business' Ads Manager.

Merchants on Shopify have come to realize the importance of discoverability, with social commerce offering the chance for independent companies to boost their brand awareness. The 2021 report from Shopify about the future of commerce revealed that fifty-four percent of younger shoppers across the world find brands through social networks. In addition, Shopify has joined forces with TikTok to introduce product links. Merchants on Shopify will use these links as product tags on TikTok, to send shoppers straight to their online stores from organic posts. Shoppers can opt to purchase from the merchants' stores directly, or click tagged products in merchants' TikTok posts.

Once merchants have set up the one click pixel in their 'TikTok For Business' account, they can activate in feed shoppable video adverts. To create these adverts, merchants simply choose the products they want to promote using templates that are designed specifically for ecommerce. These ad templates feature existing videos or imagery, so the TikTok channel is suitable for merchants of all sizes. To launch their joint venture, TikTok is offering merchants a $300 voucher to spend on their first advertising campaign.

A Look at TikTok's New Ecommerce Features

A Look at TikTok's New Ecommerce Features

eCommerce

Developed and launched in 2016 by ByteDance, TikTok is a social media application that allows users to share short videos. In early 2020, TikTok gained massive popularity across the globe, thanks to the COVID-19 pandemic that triggered the social isolation and lockdown policies. While this application was solely meant for entertainment at first, e-commerce sellers are now taking advantage of it to market their products. With that in mind, here's a look at some of the new TikTok's new features.

TikTok Product Links

This feature allows the seller to add a product link, which enables the users to click and view the products in the online shop. This way, TikTok sellers get to market their products on this platform without necessarily displaying them.

Short Video Displays

Apart from adding a link to your products, TikTok also allows you to display your products in form of short videos. Here, you can demonstrate the actual working of the product and get people interested in purchasing it.

Livestreamed Shopping

This feature allows brands and influencers to host shopping livestreams, enabling viewers to view products and make in-app purchases in real-time. The TV shopping channel feature is suitable for brands and influencers that command a massive fan following.

TikTok's Competitors

Currently, TikTok is competing with numerous other ecommerce platforms such as Shopify, Wix, Square online, BigCommerce, and Squarespace. Despite their different business models, these platforms target virtually the same audience, meaning the competition in this space is cutthroat.

TikTok Partnership With Shopify

In October 2020, TikTok announced a partnership with Shopify that would allow at least 1 million merchants to market and sell their products through video ads. So far, the TikTok for Business feature enables ecommerce entrepreneurs to create and run campaigns on TikTok and engage their online communities. Beyond advertising their offerings on TikTok, merchants can also sell their offerings on the platform, and therefore, earn money on the platform.

TikToks Millionaires: The 7 Top Earners You Should Know

Although first released in China for the Chinese market in 2016 as Douyin, TikTok quickly became a platform for entertainment around the world. By the end of 2020, it has launched the careers of thousands of personalities, many of whom are using the platform as a means to earn a living. In less than 36 months, TikToks millionaires have made some serious cash and are still doing so. Here are 7 of its top earners.

SpencerX

1. Spencer X

Earnings: $1.2 million
Spencer Polanco Knight, better known as Spencer X, initially promoted his beatboxing skills through YouTube, later combining his YT earnings with sponsorships to become a TikTok millionaire by the age of 28. After dropping out of college, Spencer X started his beatboxing career busking, and was even part of a bluegrass group. His popularity as a beatbox artist grew when he began posting on YouTube and on TikTok in 2019.

2. Michael Le

Earnings: $1.2 million

Michael Le, better known as JustMaiko was one of the pioneer content creators on Tik Tok, back when it was known as Musical.ly. Le is a dancer and choreographer who offers multiple posts on his Tik Tok account daily for his nearly 5 million followers. Other than creating dance and challenge videos, Le also earns through paid partnerships using Instagram and merchandise sales with his Shluv clothing line.

3. Josh Richards

Earnings: $2.5 million

Josh Richards is a Canadian Tik Tok star who is also currently the highest-paid male content creator on the platform. Richards provides content on Tik Tok, YouTube, and Instagram where he posts video clips of his performances. He co-founded Ani Energy and TalentX Entertainment and is the Chief Strategy Officer of Triller. He has accumulated north of 20 million followers on the TikTok application.

4. Loren Gray

Earnings: $4 million

Loren Gray is another Tik Tok pioneer - that is, she was on the platform back when it was known as Musical.ly. She started posting when she was just a 6th grader. These days, Gray is focused on her music career which she began promoting by creating content and building her TikTok followers. By the middle of 2020, she had nearly 50 million followers on the platform.

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