Tiktok is the one of the most popular video sharing platforms worldwide specializing in short videos. A large number of individuals and businesses are already using or planning to use Tiktok for promoting themselves and their business. They are interested in getting information on the Tiktok creator tools available, to help them create attractive videos. While Tiktok itself has a large number of tools available to creators, there are some limitations in these tools. Additionally some of these tools are only available for use on desktops, they cannot be used on mobiles. Some of the main creator tools provided by Tiktok are discussed below.
Tiktok itself provides a large number of tools for editing the videos to enhance them. The creator can adjust the clips, removing, or reorganizing clips of the video recorded, or even inserting new clips to the video. The creator can add text to the video, usually intro cards at the beginning which provide an overview of the video. In some cases, subtitles may also be added, especially if the creator wants his videos viewed by people from different countries. Usually the video creator will have a voice over, to narrate the story of the video,and also have voice effects to change how the video will sound. Adding transitions is also another option available to the creator. Often creators are pinning stickers which help in storytelling. Jump cuts are widely used by the video creators to make their video more interesting.
Often creators will want to publish their video at a later date which is appropriate, to get a better response. Tiktok has a scheduling tool available for Tiktok videos. However, the scheduling tool can be only used on desktops. Also the video can be scheduled for publishing on Tiktok only for a maximum period of ten days from the date the video is uploaded. The creator should be aware that it is not possible to edit the video are it has been scheduled for publishing, the video should be deleted and a new video can be uploaded. If the creator wishes to publish from a mobile or on a later date, he should use other tools.
Tiktok also provides detailed analytics to creators so that they can find out how popular their videos are. The main analytics information provided is the number of video views, profile views, follower growth. For each video, detailed information like the number of likes, comments, views, shares is available. This information is available for different periods of time ranging from 7 days to a maximum of 60 days, or a custom period of up to 60 days. This analytics information can help the creator analyze the video trends, and help in deciding the themes for videos in future.
Increasingly businesses and others are advertising on Tiktok and they would like to find out how effective the Tiktok advertising is. The Tiktok pixel is a tool provided by Tiktok to help advertising track the effectiveness of advertising. The advertiser should paste the code for the Tiktok pixel on his website, to help him track user activity and sales on the website.
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