Tiktok is the one of the most popular video sharing platforms worldwide specializing in short videos. A large number of individuals and businesses are already using or planning to use Tiktok for promoting themselves and their business. They are interested in getting information on the Tiktok creator tools available, to help them create attractive videos. While Tiktok itself has a large number of tools available to creators, there are some limitations in these tools. Additionally some of these tools are only available for use on desktops, they cannot be used on mobiles. Some of the main creator tools provided by Tiktok are discussed below.

Editing tools

Tiktok itself provides a large number of tools for editing the videos to enhance them. The creator can adjust the clips, removing, or reorganizing clips of the video recorded, or even inserting new clips to the video. The creator can add text to the video, usually intro cards at the beginning which provide an overview of the video. In some cases, subtitles may also be added, especially if the creator wants his videos viewed by people from different countries. Usually the video creator will have a voice over, to narrate the story of the video,and also have voice effects to change how the video will sound. Adding transitions is also another option available to the creator. Often creators are pinning stickers which help in storytelling. Jump cuts are widely used by the video creators to make their video more interesting.

Scheduling

Often creators will want to publish their video at a later date which is appropriate, to get a better response. Tiktok has a scheduling tool available for Tiktok videos. However, the scheduling tool can be only used on desktops. Also the video can be scheduled for publishing on Tiktok only for a maximum period of ten days from the date the video is uploaded. The creator should be aware that it is not possible to edit the video are it has been scheduled for publishing, the video should be deleted and a new video can be uploaded. If the creator wishes to publish from a mobile or on a later date, he should use other tools.

Analytics

Tiktok also provides detailed analytics to creators so that they can find out how popular their videos are. The main analytics information provided is the number of video views, profile views, follower growth. For each video, detailed information like the number of likes, comments, views, shares is available. This information is available for different periods of time ranging from 7 days to a maximum of 60 days, or a custom period of up to 60 days. This analytics information can help the creator analyze the video trends, and help in deciding the themes for videos in future.

Installing the Tiktok Pixel on your website is required to take your Tiktok advertising to the next level. This HTML code allows you to track what visitors do once they click on your ad on your website or app. You can even create bespoke audiences based on the pages they visit or the activities they do and use Tiktok to better target users in the future.

Installing Tiktok Pixel on your website will allow you to observe how visitors engage with your site after watching or clicking on your advertisement. Most importantly, you can see whether or not someone performs an action, such as making a purchase, completing a contact form, or engaging with content.

With TikTok Pixel, you can concentrate your ad campaigns on people who appear to be most inclined to do a certain action on your website. Conversions, traffic, and engagement can all be optimized.

Tiktok Pixel put on your website allows you to generate unique audiences or lookalike audiences depending on their activity on your website. These groups of people can be utilized for remarketing.

How to create a Tiktok pixel?

As Tiktok continues to grow in popularity, more and more businesses are looking to jump on the platform. And one of the best ways to do that is by creating a Tiktok pixel.

A Tiktok pixel is a short, transparent image that you can overlay on your videos. When someone scans the pixel with their phone, they'll be taken to your website or landing page.

Creating a Tiktok pixel is easy and only takes a few minutes. Here's everything you need to know!

What is a pixel used for?

A pixel is a small piece of code that can be placed on your website or blog. When someone visits your site, the pixel will send information about their visit to Facebook. This information can be used to track conversions, optimize ads, and create targeted audiences for future ads.

Steps to install a Pixel

1. Log in to your Tiktok account and go to the "Settings" page.

2. Click "Manage pixels" in the "Advanced Settings" section after scrolling down.

3. Click on the "Create new pixel" button.

4. Enter a name for your pixel and select the "Create" button.

5. Copy the pixel code that is generated and paste it into the code of your website. Make sure to place it between the tags of your website's code.

6. Save your changes to the website code and you're done! Your Tiktok pixel is now installed and tracking data for your website.