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Pinterest Users Are Turning Boards into Instagram Reels and TikTok Videos

Pinterest Users Are Turning Boards into Instagram Reels and TikTok Videos

Jun 25 2024

Remember when Pinterest was just a bunch of pretty pictures? Dreamy houses, yummy food, crafts you never actually made – that kind of thing? Well, forget that! Pinterest is moving faster than the latest TikTok craze, and they just launched something awesome: video boards! Gen Z is freaking out, and for good reason.


What's the Buzz?

Pinterest, always keen on staying relevant, has taken a cue from TikTok's playbook. The company now allows users to transform their meticulously curated boards into short videos. Imagine your favorite recipe board coming to life with sizzling pans and tantalizing food shots, or your travel inspiration board whisking you away to exotic destinations through moving visuals.

How It Works

1. Tap the Share Icon: Head to any of your public boards and tap that little share icon in the top right corner.
2. Voilà, Video! Like magic, a video auto-generates, showcasing your pins in a dynamic format.
3. Share Away: You've got options—click "Add to Story" for an Instagram Stories share or hit "Download" to spread the video love elsewhere (hello, TikTok!).

The MeCore Trend

Pinterest calls this trend "mecore." It's all about sharing your unique style, interests, and individuality. Think of it as a digital mood board with a twist. And guess what? Searches related to mecore have skyrocketed by 565% on Pinterest. Clearly, Gen Z is all in.

The Power Players

To kick things off, Pinterest teamed up with none other than Avril Lavigne and Tierra Whack. Avril's board oozes fashion inspo and promotes her tour (rock on, Avril!), while Tierra Whack's eclectic interests find a home on Pinterest.

Final Thoughts

So, next time you're browsing your favorite boards, consider turning them into mini masterpieces. Whether you're sharing your latest fashion finds or your secret pancake recipe, Pinterest's video boards are here to make your content pop.