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Netflix Carves Out a New $6.99 One-Stream Niche

Target Market Is New Customers Who Get Lower Rate for Standard-Definition-Only

Last Monday, Netflix reps revealed a recent maneuver with real potential for market outreach expansion to budget-minded prospects.  This latest move is launching a low-cost, single-stream pricing plan for new Select subscribers that features content delivery solely in standard-def format.

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Google Set To Offer YouTube Subscriptions

Google, in its quest to be an omnipresent media overlord, is set to introduce paid YouTube video subscriptions in the coming week. It is currently highly dependent on its advertising revenue, so it is looking for new areas for bringing in money and offer a wide range of content as well. This also comes in the face of threat of original content from Netflix and Amazon.