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ISMagazine.com - Patrick Stevens
Netflix Carves Out a New $6.99 One-Stream Niche
Target Market Is New Customers Who Get Lower Rate for Standard-Definition-Only
Last Monday, Netflix reps revealed a recent maneuver with real potential for market outreach expansion to budget-minded prospects. This latest move is launching a low-cost, single-stream pricing plan for new Select subscribers that features content delivery solely in standard-def format.