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The Tiktok Shopify Partnership In Focus

The Tiktok Shopify Partnership In Focus

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The recent announcement of the Tiktok Shopify partnership marks TikTok's continued investment in social commerce. The partnership aims to help Shopify merchants, of which there are over one million, engage with TikTok's youthful audience and generate sales revenue. Ultimately, the venture will grow to encompass additional in app shopping elements too.

Early Days of Tiktok

In the past, TikTok gained notoriety for being a video platform that offered memes and entertainment. Members were not able to purchase items directly on the platform, even though it featured influencers who promoted cosmetics, clothes and domestic products. Rather, members were only able to purchase items on TikTok through adverts on the platform.

Shopify Partnership

This new arrangement permits merchants on Shopify to set up, optimize and run their TikTok advertising campaigns from Shopify's dashboard directly. To do this, they have to install the newly released channel app from TikTok that is available from Shopify's app store. After installation, merchants can take advantage of the functions offered on the 'TikTok For Business' Ads Manager.

Merchants on Shopify have come to realize the importance of discoverability, with social commerce offering the chance for independent companies to boost their brand awareness. The 2021 report from Shopify about the future of commerce revealed that fifty-four percent of younger shoppers across the world find brands through social networks. In addition, Shopify has joined forces with TikTok to introduce product links. Merchants on Shopify will use these links as product tags on TikTok, to send shoppers straight to their online stores from organic posts. Shoppers can opt to purchase from the merchants' stores directly, or click tagged products in merchants' TikTok posts.

Once merchants have set up the one click pixel in their 'TikTok For Business' account, they can activate in feed shoppable video adverts. To create these adverts, merchants simply choose the products they want to promote using templates that are designed specifically for ecommerce. These ad templates feature existing videos or imagery, so the TikTok channel is suitable for merchants of all sizes. To launch their joint venture, TikTok is offering merchants a $300 voucher to spend on their first advertising campaign.

BigCommerce eCommerce Platform

BigCommerce eCommerce Platform

Bigcommerce

If you want to setup an online store and sell products over the Internet, you'll need an ecommerce platform like BigCommerce. The hosting service provides everything that you will need to setup your store and run it. You can design your store simply with a range of templates that are provided or dig in deeper with HTML and CSS customization. Like other hosted solutions, you are dependent on the platform for operation, so make sure you look at all options before making a final conclusion. Other options include Volusion, Jimdo, Squarespace and Shopify.

Long-Term Solution

Companies that currently use BigCommerce include Gibson Guitars, TravelPro and Toyota, so you know they will be around for the foreseeable future. The other option is build your own store on top of a free solution like WordPress. But that requires additional costs, time, and expertise to get everything running and to keep it current.

BigCommerce Plans Available

The Standard package is only $30 a month, while the Plus is $80 and the Pro plan runs $250 a month. The Plus plan comes with additional marketing tools and an abandoned cart tool to recapture sales. All plans come with 10 templates, payment option integration, account creation, SEO options, image optimization, email marketing services, coupon and voucher features, review of product functionality, blogging and reporting. In comparison to other eCommerce options on the market, the standard package is very good for the low introductory price.

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