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Let’s face it: the average web user’s attention span is pretty short, and Google knows it. For this reason, the importance of diverse content in achieving higher search engine rankings and increased sales cannot be overestimated. In recent years, Google has revised its search engine ranking algorithm several times, each time with an effect on the sales prospects of commercial sites. To take advantage of these changes and provide the best possible chance of success, web designers and business owners must incorporate diverse media types in their overall marketing strategies. Video content is especially important for these websites, since it not only offers the full audiovisual experience for the target audience, but can be viewed on a wide array of devices, including desktop computers, laptops, tablets and mobile phones.

Customer Relationship Management is a way to manage a company’s interactions with its customers, consumers and clients. The objective of CRM is to bring together all possible customer information from a range of sources, giving an accurate, real time account of any given customer. CRM allows a company to make more informed decisions on their business, whilst also increasing levels of customer satisfaction and loyalty. CRM enables businesses to customize marketing messages to larger target audiences on the basis of the customer's expected response and the customer's value to the firm. By following the CRM model, firms can reduce overall marketing costs, increase customer response rates, and, probably most importantly, increase overall customer and firm profitability.